Which of the following is a pre-built standard audience type available with Amazon Ads?
- Advertiser hashed audiences
- Demographic audiences
- Lookalike audiences
Explanation:
- Demographic audiences:
- These are pre-built audience segments based on demographic characteristics such as age, gender, income level, education level, marital status, etc.
- Amazon provides predefined demographic audience segments that advertisers can select and target with their advertising campaigns.
- Advertisers can use demographic audiences to reach specific demographic groups that are relevant to their products or services.
Other Options Explained:
- Advertiser hashed audiences: These are custom audience lists created by advertisers using hashed customer data, typically for retargeting or CRM (Customer Relationship Management) purposes. They are not pre-built standard audience types provided by Amazon.
- Lookalike audiences: These are audience segments created based on similarities to an advertiser’s existing customer base or a specified audience segment. While lookalike audiences are used in some digital advertising platforms, they are not mentioned as a pre-built standard audience type provided directly by Amazon in this context.
Therefore, Demographic audiences is the correct answer as the pre-built standard audience type available with Amazon Ads.