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Amazon Ads Retail Certification Answers

Amazon Ads Retail Certification Assessment Answers

Amazon Retail for Advertisers Certification Assessment Answers This assessment is comprised of 51 questions which cover topics related to Amazon retail for advertisers.

  • You will have 120 minutes to complete the assessment.
  • Achieve a score of 80% to pass the assessment.
  • You may not review your answers once they've been submitted.
  • If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
  • You may attempt the assessment again after 24 hours.

Exam URL:  https://learningconsole.amazonadvertising.com/student/path/1523-amazon-retail-for-advertisers-certification

 

Amazon Ads Retail Certification Assessment Answers

 

Questions:

    1. Aquloo needs to add more products to their catalog in Seller Central. Which component in the navigation bar will they access?
    2. True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
    3. Canent Global is interested in selling products on Amazon. What is the first thing they should confirm?
    4. Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
    5. True or false? Advertising agency employees can create Seller Central accounts on behalf of their clients.
    6. Which of the following is an optimal main image?
    7. Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of ARA Premium would be most useful for him to review to best understand these trends for his brand?
    8. Eduardo is an advertiser at a major consumer packaged goods company. He is looking to run a cross-promotional campaign to promote products that are frequently purchased together. Which part of Amazon Brand Analytics would be most useful for him to review to best understand these trends for his brand?
    9. Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
    10. True or false? Only businesses can shop on Amazon Business.
    11. Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
    12. Which of the following examples best articulates the use of an alternative purchase report?
    13. Alecia is selling her products on Amazon, using her own resources to fulfill orders. Which of the following best describes Alecia?
    14. What factors should be considered by a seller when selecting a selling plan in Seller Central?
    15. How could a Seller Central user benefit from the information found under the Performance section of the navigation bar?
    16. Which of the following allows vendors to run sponsored ads that appear on Amazon product detail pages and within shopping results?
    17. Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
    18. True or false? Vendors will use Fulfillment by Amazon (FBA) or Merchant Fulfilled Network (MFN) to ship products to customers.
    19. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of ARA Premium would be most useful for him to review?
    20. Raphael is an advertiser at a regional apparel retailer. A strategic initiative is to expand their brick-and-mortar presence to new locations next year. Which part of Amazon Brand Analytics would be most useful for him to review?
    21. EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
    22. What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
    23. Which best describes Merchant fulfilled network?
    24. True or false? Once a vendor sells their products to Amazon, they no longer need to access Vendor Central.
    25. Chantell, a seller on Amazon, wants her products to be visible when shoppers select the Prime filter during their search process. Which shipping option should she use?
    26. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client? (Select 2)
    27. Where in Vendor Central can a user find recommendations to improve their business and increase sales?
    28. True or false? A Vendor Central user can update a product image and see it live immediately.
    29. Which of the following is not a benefit of ARA Premium?
    30. Which of the following is not a benefit of Amazon Brand Analytics?
    31. Retail insights can look back to compare insights from ___________ in the past.
    32. Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
    33. What is the guiding principle behind all Amazon retail programs?
    34. Meg is an advertiser at a consumer electronics company. She has run advertising campaigns on Amazon in the past, and after mixed results, wants to reconsider her approach. What should she first do before crafting an advertising strategy?
    35. Which best defines a parent ASIN?
    36. Kendrick prefers to manage storage, logistics, and shipping for products he sells on Amazon. Which shipping method is he using?
    37. Which of the following best describes conversion share?
    38. What is the minimum number of customer reviews a product should have to be considered retail ready?
    39. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
    40. Which of the following is not a benefit of retail insights?
    41. John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?
    42. What section of Vendor Central allows users to access Amazon Vine?
    43. Which of the following is included on a product detail page?
    44. Nina is setting up an advertising campaign for her vendor client. What access and permission will she need to manage their product detail pages?
    45. Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
    46. Which type of selling partner must be invited to sell on Amazon?
    47. Jeremy needs to confirm whether his client, a seller named Comps Now, is presenting the Featured Offer for a specific product. Where should Jeremy look?
    48. Examine the product detail page below. Which of the following elements is not retail ready?
    49. Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
    50. True or false? A minimum of 4 product images is suggested for a product to be retail ready.
    51. Zoope, an Amazon seller, launched a new product last week that has 7 reviews. What is the suggested method for them to improve the retail readiness for this product?
    52. What is the primary difference between Fulfillment by Amazon (FBA) and Merchant Fulfilled Network (MFN)?
    53. How many ASINs can you review in a peer set with ARA Premium?
    54. True or false? A selling partner must be invited to become a Vendor Central user.
    55. Which of the following is NOT an Amazon retail program?
    56. Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon to list products for sale. Which company is an Amazon vendor?
    57. Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of ARA Premium would be most useful for her to review?
    58. Pratiksha is an advertiser that recently received budget approval to run a campaign on Amazon. Before investing, Pratiksha wants to understand the current drivers of performance to determine where there is the greatest opportunity. Which part of Amazon Brand Analytics would be most useful for her to review?
    59. True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
    60. ARA Premium can report on which geographic sales data?
    61. East Appliances has chosen to leverage Fulfilled by Amazon for shipping. Which statement best explains their choice?
    62. Grant owns the brand behind the products he sells on Amazon. Is Grant a vendor or seller?
    63. Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
    64. What section of Vendor Central allows users to manage A+ Content?
    65. What should a Vendor Central user update to enable customers to discover their products using the search bar?
    66. Theo, an Amazon seller, is adding a product to his inventory list in Seller Central. He knows his product is eligible to sell because he has seen that product on Amazon in the past. Is Theo correct?
    67. What is the name of the portal that Amazon sellers use to create listings, manage orders, and correspond with buyers?
    68. Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
    69. True or false? The metrics in retail insights are ad attributed.
    70. Which of the following action(s) can a Vendor Central user take to manage products?
    71. In Vendor Central, where should a user navigate to in order to access the advertising console?
    72. Match the retail program with its description.
    73. Lamar recently launched a Sponsored Products campaign to boost sales of a new product, but the only ASIN in the campaign has gone out of stock. What will occur?
    74. Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
    75. GamezCo is presenting the Featured Offer (“Buy Box”) on a gaming console they sell. Which of the following is true? (Select 2)
    76. What is the minimum star rating a product should have to be considered retail ready?
    77. What does it mean for a product to be considered retail ready?
    78. Which of the following is NOT included in the retail readiness checklist?
    79. Kya is editing the customizable section of her product detail page to include charts, video, and narrative comments. What is this section referred to as?
    80. Which of the following is true regarding product variations?
    81. True or false? Agency professionals must contact Amazon to request access to their client’s Seller Central account.
    82. Allido, Inc. sells products on Amazon that they store in their own warehouse. Amazon carriers collect the products from Allido’s warehouse in order to ship them to customers. Which shipping method is this describing?
    83. Shunsuke is an advertiser at a kitchen appliance company. He ran an awareness campaign to promote his brand’s award winning toaster. A few months after the campaign ended, he noticed that the baseline performance was overall higher on glance views and conversion rate across many of his products. What is this likely to mean?
    84. Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in ARA Premium?
    85. EpiCamera has 5 compatible, related products that they’d like to group together for customer convenience. Which of the following describes this?
    86. Moriah is a Seller Central user utilizing Amazon’s fulfillment centers to pack and ship their products to customers. Which best describes Moriah?
    87. Maria needs access to her client’s Seller Central account in order to manage their sponsored ads campaigns. For which section will she need permissions?
    88. Darnell wants to ensure his client, a Vendor Central user, is presenting the Featured Offer (“Buy Box”) for a particular product. What suggestion(s) should he provide?
    89. Maria works at an advertising agency that represents a Vendor Central user. Which tool can she access to view the client’s inventory data and catalog quality?
    90. Electronick is a wholesaler that works directly with an Amazon representative. EverRight owns their brand and inventory. What is EverRight’s role in this scenario?
    91. Which metric highlights how frequently an advertiser’s products show up in organic widgets such as recommendations or “frequently bought together with”?
    92. Bianka sees that her client has not been selected to present the Featured Offer (“Buy Box”) on their product. What suggestion(s) should she give to her client?
    93. Koepp has noticed a number of negative reviews and low ratings for one of their products. It turns out that some customers feel that the product isn’t functioning as expected after 6+months of use. What would be the best approach for Koepp to improve the product’s retail readiness?
    94. True or false? The product detail page should NOT include “what’s in the box” shots as it may lead to confusion for shoppers.
    95. Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?
    96. What is Amazon’s version of a SKU (stock keeping unit) that is used to identify unique products on Amazon?
    97. Amazon Brand Analytics can report on which geographic sales data?
    98. True or false? Enhanced content is a customizable section that selling partners can use to create positive customer experiences that empower shoppers with enough information to make an informed buying decision.
    99. Noelle is an advertiser at a hair care brand, and is looking to drive more sales of her brand’s shampoo line. She wants to better understand the cadence for replenishment of her shampoo so that she can better create advertising to reengage shoppers when they may be looking to buy again. What should Noelle look at in Amazon Brand Analytics?
    100. How many ASINs can you review in a peer set with Amazon Brand Analytics?
    101. Retail insights can look back to compare insights from — in the past.
    102. _____ lets you communicate with Amazon.com customers via email or Seller Central. The service uses encrypted email addresses for both customers and sellers and is the only approved method for communicating with customers on Amazon.com to complete orders or to respond to customer service questions.
    103. The ____ program is a business opportunity for entrepreneurs to launch and operate their own package-delivery businesses.
    104. Which type of product variation includes unique product details in the product detail page title?
    105. _______ is a tool that brands can use to launch email marketing campaigns to their followers on Amazon.com.
    106. Which of the following could be considered a challenge when launching a new product?
    107. Agency professionals must contact Amazon to request access to their clients’ Seller Central accounts.
    108. The ____ represents key insights that impact customer satisfaction including; first contact resolution rate, average response time, and customer service rating.
    109. Which of the following actions can vendors complete in Vendor Central?
    110. Which of the following correctly describes the benefits of Amazon Business to selling partners?
    111. Which of the following components of retail readiness could negatively affect campaign performance?
    112. Which of the following is true about a product that is considered retail ready?
    113. In order to be eligible to sell products through Vendor Central, products must have a registered trademark.
    114. Which Amazon.com selling plan gives sellers access to advanced selling tools such as, inventory management, B2B, API integrations, and bulk listings?
    115. Which component of Seller Central provides high-level insights into various aspects of your Amazon.com retail business, including summaries of recent orders or payments, performance metrics, and selling notifications?
    116. Jane is a new seller on Amazon.com who wishes to keep monthly expenses low. They estimate to sell less than 40 products a month, and only needs access to basic listing and order management tools. Which selling plan should Jane choose?
    117. ____ allows U.S. based Prime members to shop directly from sellers’ online stores with fast, free delivery, a seamless checkout experience, and free returns on eligible orders.
    118. Actions such as clicking through an ad to see more products offered by a brand, subscribing to a newsletter, or following a brand on social media are examples of customer engagement that promotes long term-brand recognition and loyalty.
    119. Li is an Amazon.com seller and is getting ready to launch a new product on Amazon.com. Which tool or feature can they use to learn more about their customers?
    120. Jane runs a small business which sells a low volume of handmade blankets that are shipped to Amazon.com customers in custom packaging. Which of the following would be the best fulfillment solution for Jane’s business?
    121. Li is an Amazon.com seller who wants to sell a product that already exists on Amazon.com. Which of the following options would be the correct way to list this product?
    122. Which of the following is a paid subscription service that gives customers access to additional services on Amazon.com such as fast, free shipping, and exclusive deals?
    123. Variable closing fees, FBA fees, Amazon Ads fees, high-volume listing fees, and refund administration fees are examples of what type of fees for Amazon.com sellers?
    124. What is the name of the self-service portal that Amazon.com sellers use to create listings, manage orders, and correspond with customers?
    125. Ana is checking their client’s product detail page for retail readiness. Which of the following issues should be flagged as needing improvement to be considered retail ready?
    126. Organique is a successful Amazon.com seller looking for a fulfillment solution that can help offload some of their current storage, shipping, and customer service responsibilities. Based on this information, which of the following fulfillment options should Organique select?
    127. Jane wants to use the A+ Content Manager to add rich content to product detail pages. What section of Vendor Central should they navigate to?
    128. Kitchen Smart is a vendor who has an agreement with Amazon.com to allocate a small part of their warehouse to be used as an Amazon.com fulfillment center to fulfill Amazon.com orders. Which vendor fulfillment program is Kitchen Smart apart of?
    129. What type of access must be granted for an agency to be able to view and edit Store names as well as use the Stores builder tool within Seller Central?
    130. Which of the following tools can be used to identify and fix listing issues affecting discoverability, product detail page experience, and customer returns?
    131. Which of the following sections in Vendor Central is where you can view and download sales, inventory, and demand forecast insights?
    132. If you’re adding a product that’s new to Amazon.com and does not match an existing product listing, you’re required to have a Global Trade Item Number (GTIN).
    133. Richard is a seller on Amazon.com that wants to use the Product Opportunity Explorer to explore consumer demand for new product ideas. Which tab in Seller Central can this tool be found?
    134. Which of the following programs provides sellers with the opportunity to sell to other businesses through Amazon.com using a specialized suite of tools and features to enable B2B selling?
    135. How could an Amazon.com seller benefit from the information found under the Performance section of the navigation bar on Seller Central?
    136. Which of the following describes why you should monitor the performance of your sales and advertising campaigns throughout the campaign, instead of waiting until the campaign is over?
    137. In the Fulfillment by Amazon (FBA) model, sellers pay storage and fulfillment fees including; long-term storage fees, unplanned services fees, and returns processing fees.
    138. How does Vendor Central use the information from the product catalog to help with business operations?
    139. Which type of selling partner sells products to Amazon directly, which are then sold by Amazon on Amazon.com?
    140. In order to register in Amazon Brand Registry, a selling partner must have which of the following?
    141. Where on Vendor Central can vendors update product costs?
    142. Which business component is managed by vendors in Vendor Central?
    143. Which of the following actions can sellers complete in Seller Central?
    144. Style, color, and size are examples of _____, when referring to products listed on Amazon.com
    145. Which of the following last mile delivery options helps ensures delivery to a secure location?
    146. Which Vendor Central tab allows you to update bank account, tax detail, warehouse, and return addresses?
    147. Fulfillment by Amazon shipments can be managed in the Inventory tab of Seller Central.
    148. Which of the following resources are available to Amazon.com sellers on Seller University?
    149. Where can Amazon.com sellers access Seller University?
    150. Which of the following fulfillment solutions are available to vendors selling on Amazon.com?
    151. If you have a product you want to sell that already exists on Amazon.com, it must match to an existing product detail page.
    152. ____ is Amazon.com’s drop ship program, where vendors ship directly from their warehouse to the customers.
    153. Which of the following delivery options provides ultrafast delivery on groceries and household essentials?
    154. How can Amazon.com vendors provide access to their advertising agency so that they could help manage sponsored ads campaigns and Stores?
    155. Customer engagement refers to the quality of the connection between brands and customers, as well as the relevance of the message and the inspiration it sparks in customers to take action.
    156. Athletica Shoes sells their inventory directly to Amazon, whereas Shoez owns their inventory and uses Amazon.com to list products for sale. Which company is an Amazon.com vendor?
    157. Which of the following documentation is required and must be submitted to create a Seller Central account?
    158. Which of the following factors should be considered by a seller when selecting an Amazon.com selling plan?
    159. How can the Product Opportunity Explorer tool help sellers prepare for a new product launch?
    160. The variation format that features a display of swatch images instead of a drop-down menu is known as a _____?
    161. ____ uses the power of Amazon technology combined with brand insights to detect and help reduce counterfeits.
    162. Which of the following is a paid service that gives Amazon.com sellers access to a designated Amazon account manager?
    163. What is the Amazon.com version of a SKU (Stock Keeping Unit) that is used to identify unique products listed on Amazon.com?
    164. Which of the following two options are available when adding product listings through Vendor Central?
    165. Amazon retail can help brands connect with customers and help guide their shopping experience from discovery to purchase.
    166. Maria runs a boutique clothing store in New York, and showcases their in-store inventory on Amazon.com. Maria provides same-day delivery to customers by utilizing Amazon Flex Driver delivery partners. Which shipping or delivery solution is Maria using?
    167. Advertising agencies are allowed to create Seller Central accounts on behalf of their clients who sell on Amazon.com, if they are able to provide the correct documentation.
    168. John is a current seller on Amazon.com who wishes to take advantage of additional protective measures that can help manage listings, report violations, and monitor progress of their protection stats. Which of the following programs could John use?
    169. Vendors should connect with their Amazon vendor manager to learn more about shipping and inventory solutions they may be eligible for.
    170. Which of the following is an Amazon retail solution that combines the convenience and value of Amazon.com with a business-relevant product selection to address the needs of businesses and organizations?
    171. Jane, a seller on Amazon.com, delivers products to customers directly from their own warehouse. Jane wants their products to be visible when shoppers select the Prime filter during their search process. Which fulfillment option should Jane use?
    172. Adsol, an advertising agency, needs to confirm whether their client, Organique, is presenting the Featured Offer for a specific product. Where can Adsol find this information?
    173. Maria is responsible for managing a system integration for their client who sells as a vendor on Amazon.com. Which platform will Maria need access to in order to manage their client’s system integration?
    174. ______ is a partnership between Amazon and local businesses to provide free and secure locations to deliver and pickup Amazon packages.
    175. Paulo recently launched a Sponsored Products campaign to help boost sales of a new product. The only product in the campaign has just lost the Featured Offer. How will this affect the campaign?
    176. Organique is a beauty company selling products on Amazon.com and uses their own resources to fulfill orders. Which of the following best describes Organique?
    177. Which type of selling partner must be invited to sell on Amazon.com?
    178. All Amazon.com sellers must pay referral fees, which vary by product listing, in addition to selling plan fees.
    179. ____ is a paid program for sellers where Amazon takes care of customer service on your behalf for your self-fulfilled orders.
    180. Which of the following is a customer engagement tool available on Seller Central?
    181. A(n) ______ is a planned and organized effort to release a new product for sale.
    182. Where can a seller manage their weekend delivery times for their Amazon.com products?
    183. Which of the following statements accurately describes the Amazon Business Seller Program?
    184. An Amazon.com seller wants to look for answers to queries on Seller Central. Where should they navigate to?

     

    Which of the following is not a benefit of ARA Premium?

    • Detailing the percentage of purchases that are made as repeats versus first time customers. Enabling advertisers to see what other ASINs are commonly viewed alongside a specific product.
    • Comparing metrics before, during, and after a campaign against an indexed baseline of performance.
    • Providing visibility into the most commonly used shopping queries across Amazon.

    Which best defines a parent ASIN?

    • An ASIN under which all products within a category are grouped.
    • An ASIN under which all of a seller/vendor's ASINs are grouped.
    • An ASIN under which multiple variations of the product are grouped.
    • The first ASIN created in a category.

    GamezCo is presenting the Featured Offer ("Buy Box") on a gaming console they sell. Which of the following is true? Select All Correct Responses

    • GamezCo paid a fee to present the Featured Offer ("Buy Box").
    • GamezCo is the only seller for this product.
    • GamezCo receives credit for sales.
    • When a customer clicks "Buy Now," they will be purchasing from GamezCo.

    True or false? Optimizing the enhanced content section can improve organic SEO.

    • False
    • True

     

     

    Amazon Ads Retail Certification Assessment Answers

     

What section of Vendor Central allows users to access Amazon Vine?

By

 

What section of Vendor Central allows users to access Amazon Vine?  

 

  • Payments
  • Merchandising
  • Quick links
  • Advertising

 

Exlpanation:

Amazon Vine is a customer review program that hand selects trusted reviewers to receive free products from participating vendors and leave their reviews. These Amazon reviewers, or “Vine Voices” are chosen based on their reviewer ranking on Amazon

 

John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?

By

John is proposing an advertising campaign that leverages multiple Amazon retail programs. Which of the following are programs he may choose to include?

 

Select All Correct Responses

  • Prime Video
  • Prime Now
  • Amazon Music
  • Amazon Business

 

 

Which of the following is not a benefit of retail insights?

By

Which of the following is not a benefit of retail insights?

 

  • Understanding the impact of advertising across awareness, consideration, and sales metrics.
  • Understanding shopping activity for your products before, during, and after your campaign to help identify the correlation to advertising.
  • Understanding the delta between non-campaign performance and campaign performance.
  • Understanding trends of key business levers, such as price and its impact on sales performance over time.

 

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

By

Fabian is checking his client’s product detail page for retail readiness. Which of the following issues should he flag as needing improvement to be considered retail ready?

 

  • There are 5 items left in stock.
  • There are 15 customer reviews.
  • Product is rated 4 out of 5 stars.
  • Enhanced content includes a video.

 

What is the minimum number of customer reviews a product should have to be considered retail ready?

By

 

What is the minimum number of customer reviews a product should have to be considered retail ready?  

 

  • 15 reviews
  • 25 reviews
  • 10 reviews
  • 18 reviews

 

Explanation:

According to Amazon, a product is considered retail ready, if it has a minimum of 15 customer reviews and a minimum of 3.5 star rating.

 

Which of the following best describes conversion share?

By

Which of the following best describes conversion share?

 

  • Percentage of all clicks that an ASIN received relative to a particular shopping query.
  • The share of conversion an advertiser receives from one ASIN relative to views of the product detail page.
  • Percentage of all conversions an ASIN received relative to a particular shopping query.
  • The share of conversions an advertiser receives from one ASIN relative to another of their own ASINs.