You’re running a campaign for your client’s shapewear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice one of these deals recently passed on 10,000 bid requests. How will this affect your campaign?
- You’re now able to decrease your campaign’s unique reach.
- You’re now able to increase ad exposure to the same users.
- You can now reinvest your budget to reach new users.
- You can now decrease impressions in certain regions.
You’re running a campaign for your client’s shape-wear products. It includes many Programmatic Guaranteed deals that are frequency managed at the campaign level. While monitoring your deals in Display & Video 360, you notice that one of the deals recently passed on 10,000 bid requests. How could this affect your campaign?
- You can now reinvest your budget to reach new users.
- You can now decrease your campaign’s unique reach.
- You can now increase ad exposure to the same users.
- You can now decrease impressions in certain regions.
Explanation: You can now reinvest your budget to reach new users. When a Programmatic Guaranteed deal passes on 10,000 bid requests in Display & Video 360, it indicates increased potential for reaching a broader audience. With more bid requests, advertisers have the opportunity to expand their campaign’s reach and connect with new users. This influx of bid requests allows for efficient budget reinvestment to capture the attention of additional audiences and optimize campaign performance. Advertisers can strategically allocate budget to maximize the impact of their shape-wear products campaign by leveraging the increased bid requests to reach a wider and potentially more diverse user base.