As a digital marketer, you are reviewing image content on your company’s website. You notice that several of the images are an original version with a large file size. Which of the following image best practices is this likely not following?
- Use descriptive alt text
- Provide accessible colors
- Include descriptive titles, captions, and filenames
- Optimize for speed
Explanation:
The use of original images with large file sizes likely indicates a lack of adherence to the best practice of “Optimizing for speed.” Image optimization involves reducing file sizes without compromising quality, ensuring that webpages load quickly and efficiently. Large image files can significantly impact a website’s loading speed, leading to a poor user experience and potentially affecting search engine rankings. By optimizing images, digital marketers can strike a balance between visual quality and website performance. This involves using compressed formats, selecting appropriate resolutions, and employing modern image compression techniques. Prioritizing image optimization contributes to faster page loading times, improved user satisfaction, and a positive impact on SEO by aligning with search engines’ preference for fast and efficient websites.