A marketer identifies topics their target audience is searching for to help capture their attention. What stage of the marketing funnel are they targeting?
- The consideration stage
- The loyalty stage
- The awareness stage
- The conversion stage
Explanation:
The marketer identifying topics that their target audience is searching for is targeting the awareness stage of the marketing funnel. During the awareness stage, the focus is on creating brand awareness and capturing the attention of the target audience. Marketers aim to make their brand and products known to potential customers, often by providing valuable content that aligns with the audience’s interests and needs. By identifying topics relevant to their target audience’s searches, the marketer is strategically positioning their brand to be discovered, laying the foundation for building recognition and familiarity. This early-stage engagement contributes to shaping the audience’s perception and initiating the customer journey through the marketing funnel.