What is the primary purpose of conducting live A/B tests on Twitch?

What is the primary purpose of conducting live A/B tests on Twitch?

 

• To aid in understanding which version of a creative or strategy has a more significant impact on your audience
• To analyze the demographic distribution of the viewer base for targeted advertising
• To compare the performance of different streaming softare and hardware setups
• To determine the most effective time slots for streaming to maximize viewer count