SemRush advertising toolkit exam answers

SemRush advertising toolkit exam answers

 

Test your PPC advertising skills, with a range of questions covering competitive research, keyword research and ad creation, and much more.

 

• Questions: 20 questions
• Time limit: 27 minutes to complete the assessment
• Pass rate: 70% or higher to pass
• Retake period: If you don’t pass the assessment, You can immediately retake the exam.
• Validity Period: 12 Months

 

Some questions:

 

You can see copies of your competitors’ PLAs with the help of SEMrush.

• True
• False

 

Ad Builder DOESN’T allow you to edit several ads simultaneously.

• False
• True

 

Which SEMrush tool will you use to analyze how your competitors’ brand ads performed for specific paid keywords over the last year to get insights on how to adjust your own bidding strategy?

• Keyword Ad History
• Display Advertising
• Ad Builder
• PLA Research

 

Which tool provides you with information about your competitors’ paid and organic search, display advertising and backlinks on one page?

• Domain Overview
• Traffic Analytics
• Organic Research
• Position Tracking

 

Which tool allows you to prepare campaigns and keyword groups for exporting to Google Ads?

• PPC Keyword Tool
• Position Tracking
• Keyword Magic Tool
• Organic Traffic Insights
• Advertising Research

 

Which SEMrush tool can help a PPC specialist prepare ad creatives based on gathered semantic kernel and created ad campaign structure?

• Position Tracking
• PPC Keyword Tool
• Display Advertising
• Ad Builder

 

Which report can be useful for starting an advertising campaign?

• PLA Research
• All the listed
• Advertising Research

 

With the help of this tool, you can obtain weekly updates on changes in a site’s positions via email.

• Advertising research
• Keyword Ad History
• Keyword Gap
• PPC Keyword Tool
• Position Tracking
• Display Advertising

 

Your customer has launched an ad campaign. You want to find relevant keywords targeted by his competitor but not your customer. Which tool can help you do this?

• This cannot be done
• Keyword Gap
• Keyword Magic Tool
• Ad Builder

 

Which SEMrush tool allows you to analyze and compare PPC costs (avg. CPC) and PPC demand (avg. search volume) in the most popular niches, from Banking to Fashion, across different states or regions side by side?

• Advertising Research
• Keyword Difficulty Tool
• PPC Keyword Tool
• CPC Map

 

You want to find out whether your competitor prefers to target mobile or desktop users with their ads. Which SEMrush report should you use?

• Keyword Magic Tool
• PLA Research
• Advertising Research
• Organic Research

 

Which tool should you use in order to see the sources where your competitor published display ads?

• PPC Keyword Tool
• Advertising Research → Ad Copies
• Keyword Ad History
• Display Advertising
• This cannot be done
• Ad Builder

 

Which SEMrush reports help a PPC specialist gather a semantic kernel for an ad campaign launch? Choose three answers.

• Position Tracking
• PLA Research
• Keyword Magic Tool
• Keyword Ad History
• Keyword Overview → Phrase Match Report
• PPC Keyword Tool

 

What step should you take after you have grouped new keywords and moved them from one group to another?

• There is nothing left to do. You can start exporting the results
• Filter results by CPC
• Specify keywords match type
• Remove cross-match negatives

 

What keywords CANNOT be compared with the help of Keyword Gap?

• Domains’ unique keywords
• Domain’s desktop and mobile data
• Domains’ common keywords
• Domain’s organic and paid keywords

 

Which SEMrush tools can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools? Choose two answers.

• Keyword Magic Tool
• Keyword Gap
• Keyword Overview → Phrase Match Report
• Keyword Difficulty
• Position Tracking

 

The “Full Advertising Research Report” generated within the My Reports tool includes these three reports:

• Traffic Analytics Sources
• Ad Copies
• Top Backlinks
• Position Tracking Trend
• Top Paid Competitors

 

The SEMrush Charts tool helps you thoroughly analyze your and your competitors’ campaigns based on trends and their comparison. Look at the image below. Which month was the most successful for Apple.com in terms of cost per acquisition?

• August 2017
• November 2017
• October 2017
• March 2017
• September 2017

 

Which types of ads can be created with Ad Builder? Choose two answers.

• Video ads
• Text ads
• Flash ads
• Ads with responsive HTML

 

Which sources can be used for adding keywords to your ad campaign when working with the PPC Keyword tool? Choose three answers.

• Keywords from .xls, .csv and .txt files
• Keywords from Google Search Console
• Keywords that your competitors are ranking for in paid search
• Keywords that your competitors are ranking for in organic search
• Keywords from Google Shopping campaigns

 

You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove your strategy to the customer. Which two SEMrush reports will help you get ideas on this competitor’s promotion and evaluate his AdWords budget?

• Keyword Magic Tool
• PLA Research
• Advertising Research
• Sensor

 

According to the image below, we can say that the gameofthrones.com domain has bid on the “game of thrones” keyword most.

• False
• True

 

Most Display Advertising reports have the option to filter results based on device: Desktop, Apple Tablet, Apple Mobile, Android Tablet and Android Mobile.

• True
• False

 

You work in a large ad agency. Your customer wants to launch a PPC campaign similar to his competitor’s campaign. You need to prove the effectiveness of your strategy to the customer. Which Semrush tool will help you get insight on this competitor’s promotions and evaluate his ad budget?

• PLA Research
• Keyword Gap
• Advertising Research

 

Which Semrush tool helps a PPC specialist create and maintain a comprehensive list of keywords for future PPC campaigns?

• PLA Research
• Position Tracking
• Organic Research
• Keyword Manager

 

Which Semrush tool can help a PPC specialist determine what search queries people type in to find information about a specific topic, like backyard swimming pools?

• Keyword Difficulty
• Position Tracking
• Keyword Gap
• Keyword Magic Tool

 

What domain keywords CANNOT be compared with the help of Keyword Gap?

• Сommon keywords
• Organic and paid keywords
• Unique keywords
• Desktop and mobile data

 

With the help of this tool, you can obtain daily updates on changes in a site’s positions via email.

• Advertising Research
• PPC Keyword Tool
• Position Tracking
• Display Advertising
• Keyword Ads History
• Keyword Gap