There is not a field for campaign ID in the sponsored_ads_traffic table, so the _____________ field can be used to filter to traffic events from the relevant sponsored ads campaigns.
- supply_source
- user_id
- campaign
- sponsored_ads_traffic
Home ยป Questions
By vmartinez
There is not a field for campaign ID in the sponsored_ads_traffic table, so the _____________ field can be used to filter to traffic events from the relevant sponsored ads campaigns.
By vmartinez
What types of Sponsored Products records will have spend metrics?
By vmartinez
Which of these exploratory queries would allow you to generate a list of all Amazon DSP creative active during your chosen time window?
By vmartinez
For sponsored ads Cost-per-Click (CPC) campaigns, only click events are eligible for attribution of conversion events.
Explanation:
In a Cost-per-Click (CPC) campaign for sponsored ads, attribution of conversion events typically occurs when a user clicks on the ad. In other words, the cost is associated with each click, and conversion events are attributed to those clicks. This is in contrast to other advertising models, such as Cost-per-Impression (CPM), where advertisers pay for the number of times their ad is displayed, regardless of clicks. In CPC, the focus is on user engagement through clicks, and conversions are often tracked based on those click events.
By vmartinez
The __________ field functions as a grouping indicator for the impression and any associated clicks, view events, or conversion events.
By vmartinez
Since the amazon_attributed_events_* tables contain ad-attributed conversions across all of your Amazon Ads media, you can aggregate them by sponsored ads vs. Amazon DSP using the __________.