Imagine that a business tailors its email marketing content to deliver an individualized experience for subscribers. What is this process called?
- Brand building
- Social listening
- Segmentation
- Personalization
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By vmartinez
Imagine that a business tailors its email marketing content to deliver an individualized experience for subscribers. What is this process called?
By vmartinez
Which of the following best describes email marketing?
Explanation:
Sending emails to a list of existing subscribers with relevant, helpful content.ย Email marketing involves sending targeted and personalized emails to a list of individuals who have willingly subscribed or opted in to receive communication from a business or organization. Unlike spam or unsolicited emails, email marketing focuses on delivering valuable content, information, promotions, or updates to a specific audience that has expressed interest. It is a permission-based approach, where recipients have willingly provided their email addresses, indicating a willingness to engage with the brand. The goal is to build and nurture relationships, provide relevant information, and encourage customer loyalty through well-crafted, meaningful email communication. Effective email marketing is characterized by its ability to deliver content that aligns with the interests and preferences of the subscribers, fostering a positive and engaging relationship with the audience.
By vmartinez
As part of a marketing project, a company reviews its social media performance including likes, shares, and follows. The marketing team communicates these results to leadership. Which one of the five pillars of social media marketing does this represent?
Explanation:
The activity described, where a company reviews its social media performance metrics such as likes, shares, and follows and communicates these results to leadership, represents the pillar of social media marketing known as “Measure and Analyze.”
“Measure and Analyze” involves monitoring and assessing key performance indicators (KPIs) and metrics related to social media activities. This pillar focuses on evaluating the effectiveness of social media campaigns, understanding audience engagement, and using data-driven insights to inform future strategies and decision-making. Analyzing likes, shares, and follows is a fundamental aspect of measuring social media performance and helps in gauging the impact and success of the company’s social media efforts.
By vmartinez
What are the disadvantages of paid search? Select two.
By vmartinez
Which of the following are examples of owned media? Select all that apply.
By vmartinez
A company that makes a software product wants to grow their customer base. Which of the following is a specific marketing goal for this company?
Explanation:
This goal is specific, measurable (25% increase), achievable, relevant to the business objective of growing the customer base, and time-bound (within the next three months). Setting specific and measurable goals helps the company focus its marketing efforts and provides a clear target for success.
To support the goal of growing the customer base by 25%, the specific marketing goal for the company is outlined in the third option. This plan involves a strategic approach, stating a clear target for lead generation with a substantial increase of 40% over the next year. The means to achieve this include a focused effort on highlighting new product features through a precise 15% increase in the ad budget and a 20% increase in the budget allocated for mid-funnel activities. The specificity of the percentages and the alignment with the overarching objective of growing the customer base make this option a well-defined and actionable marketing goal for the software company.