Offline data is…
- Data that you, the marketer keep in physical notebooks
- Data that is too sensitive to go on the internet
- Data that is gathered from an offline source
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By vmartinez
Offline data is…
By vmartinez
Which of the following are examples of friction in the purchase process?
By vmartinez
If I spend $1 on advertising and as a result of my ads I have $2 revenue, what would my ROAS be?
By vmartinez
How can historical data help in the marketing planning phase?
By vmartinez
How did segmentation help James define his target audience?
By vmartinez
In which of the following marketing functions can marketing analytics help?