Assets help give users which two things they want to get out of their search queries?
Select 2 Correct Responses
- They provide relevant information.
- They provide product and service comparisons.
- They provide attractive imagery.
- They provide information based on their moment.
Explanation:
Assets help give users the two things they want to get out of their search queries: they provide information based on their moment and they provide relevant information. When users conduct searches, they typically have specific goals or intentions in mind, whether itโs seeking information, making a purchase decision, or finding entertainment. Assets, such as images, videos, articles, or other types of content, play a crucial role in satisfying these user needs. Firstly, assets provide information based on the userโs moment, meaning they cater to the userโs current context, circumstances, or intent. For example, if a user is searching for a restaurant nearby, assets like location maps, menus, or customer reviews provide relevant information tailored to the userโs immediate needs. Secondly, assets provide relevant information by aligning with the userโs search query and delivering content that matches their interests or requirements. Whether itโs answering a question, providing a solution to a problem, or offering insights on a particular topic, assets enhance the search experience by presenting valuable and pertinent information to the user. While attractive imagery may catch the userโs attention, it doesnโt necessarily address their underlying informational needs or provide relevance to their search query. Similarly, while product and service comparisons can be valuable for decision-making, they may not always align with the userโs immediate context or intent. Therefore, the correct answers are that assets provide information based on the userโs moment and they provide relevant information, as these aspects directly fulfill the userโs objectives when conducting search queries.