Amazon Advertising tags (AAT) can capture attributes such as page type and purchase value, making remarketing easier.
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By vmartinez
Amazon Advertising tags (AAT) can capture attributes such as page type and purchase value, making remarketing easier.
By vmartinez
This type of pixel can be generated by navigating to the events manager tab in Amazon DSP.
By vmartinez
For your campaign to receive credit for conversions, you must associate the appropriate ASINs or events to your campaign in order settings.
By vmartinez
To create a remarketing audience based on Amazon Advertising tag, go into the audiences tab of Amazon DSP.
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Sponsored Display and Sponsored TV campaigns buying model is setting a bid amount per thousand viewable impressions (vCPM).
By vmartinez
John sets his Sponsored Products ad daily budget to $500 USD. What is his potential spend for a 30-day month?