A Marketing Hub Enterprise feature that’s recommended for those solely focused on hosting a sub-brand on a separate website.
A Marketing Hub Enterprise add-on that allows you to create and manage up to 100 brands from one HubSpot portal.
A CMS Hub Enterprise feature that allows you to manage a sub-brand from a separate HubSpot portal.
A CMS Hub Enterprise add-on that allows you to create and manage up to 100 brands from one HubSpot portal.

True or false? Business units allow you to keep independent brands separate and isolated.

True
False

True or false? Your client wants to use AI to make complex queries and make recommendations to clients. Based on this use case, programmable email is a good fit.

True
False

Select all that apply. Which of the following tools can deliver programmable emails at scale?

Workflows
Lists
Scheduling tools
None of these

True or false? Programmable email requires a developer to execute.

True

False

Fill in the blank: The HubL syntax that’s used in modules to display specific data based on predetermined criteria is called ___.

loops
filters
expressions
if statements

Fill in the blank: The HubL syntax that formats your programmable email query to output data according to specific criteria are ___.

statements
filters
loops
functions

True or false? You can only use modules in programmable email if the functionality is enabled in the Design Manager.

True

False

True or false? Workflows send emails to a predefined list of contacts that meet a criteria.

True
False

True or false? In order to preview the email with data in place of HubL code, you must select a contact.

True

False

Select all that apply. To learn more about a client’s previous sending behavior, which metrics should you examine?

Open rates
Send rates
Unsubscribe rates
Bounce rates

Fill in the blank: ___ is an automated email triggered by a specific action or event that takes place on your website or app.

Dedicated IP
Programmable email
Transactional email
Dynamic pages

Which of the following options is NOT an indicator that a client is a good fit for dedicated IP?

Their open rate has been below 20% for the last three months.
They need to send transactional emails.
They need to be the sole sender on an IP in order to have recipients allowlist the IP.
They want to use HubSpot’s SMTP or Single Send API endpoints.

Fill in the blank: The email deliverability tool that helps prevent fake or invalid subscribers from being added to your list is called ___.

subscription type
email health tool
double opt-in
bounce rate

Select all that apply. Which of the following strategies can help improve a client’s sending reputation?

Only send emails to people who have opted-in to receive them.
Start the client on a fresh, new domain.
Increase the number of weekly emails the client sends.
Create content that resonates with the audience and raises engagement rates.

Select all that apply. Which of the following adjustments can you make to better engage your client’s audience?

Time zone sending

A/B testing

Personalization

Sending to an unsegmented list

Your client wants to better understand the systems they use and how they can integrate with HubSpot. Which document type will help them collect and organize this information?

ERD
Solutions deck
Wrap up documentation
Tech stack diagram

Which of the following is NOT a criteria for evaluating proposed solutions?

The degree to which it meets the client’s requirements
The technical resources available to the client
The experience the team has with the tools
The level of implementation and maintenance effort

Fill in the blank: ___ provides guidance on integrations, APIs, design, and portal customization needs.

Customer training
Replatforming
Technical consulting
Inbound consulting

Fill in the blank: The CRM development tool that lets developers manipulate components to prototype user interface extensions is called ___.

UI playground
libraries
projects
sandboxes

Select all that apply. If you need to communicate user interface design elements of a solution, which types of documentation best communicates this information?

Wireframes
Style guide
API endpoints
Systems diagrams

True or false? APIs are always a better solution than no-code automation.

True
False

Select all that apply. If your solution requires data to move between systems, which documentation types best communicate that information?

Brand guidelines
Systems diagram
Data diagram
Error documentation

Fill in the blank: When creating a GraphQL query, the top-level field that represents your data source is called ___.

the root field
the child field
the structured data source
the top tier

Your client, a book publisher, wants to create web pages for each author in their portfolio. They need a way to update the pages any time the author writes a new book. Based on the use case, which structured data source is the best solution?

Spreadsheet
Custom objects
Data lake
HubDB

Select all that apply. Which of the following are editor tools marketers can use to interact with collection data?

Outlines
Modules
Sections
Templates

Fill in the blank: On a website, data is displayed with ___.

UX design
client-side code
structured data
server-side code

Your client, a bookstore, hosts weekly events. They need a solution that will show customers the list of events, indicate how many spots remain, and let them sign up without exposing their personal information. Which tool is best to address this data issue?

GraphQL
HubDB
Serverless functions
Design manager

Fill in the blank: A tool that tests if your solution theory will work in practice is called a ___.

Workflow
Proof of concept
Concept map
Brainstorm chart

True or false? Using serverless functions requires you to buy and administer server space.

True
False

Your client’s marketing team runs campaigns and communication for three different brands. In order for them to share assets and templates across brands, which HubSpot tool best solves this use case?

Brand kits
Additional portals
Additional domains
Business units

Your client is a large parent company that presides over three independently owned companies. Each of these independent companies caters to different global regions and operates under different legal and compliance restrictions. Which HubSpot tool best solves for this use case?

Business units
Additional domains
Additional portals
Campaigns

Select all that apply. What are the three main steps of setting up business units in HubSpot?

Create your business unit

Connect your business domain

Create your email subscription types

Build your website

Select all that apply. Which HubSpot tools allow you to compare campaign performance across brands?

Additional domains
Additional portals
Business units
Tags

Which HubSpot tool is best for clients that cross-sell or upsell contacts across brands?

Brand kits
Additional portals
Additional domains
Business units

True or false? Contacts can be assigned to multiple business units.

True

False

Select all that apply. Which of the following report types come pre-built in the business unit overview dashboard?

Contacts created by the business unit

Website traffic by business unit

Marketing email engagement by business unit

Business unit-specific activity vs. overall activity

True or false? Marketing Hub Pro subscribers can use custom objects and HubDB in their programmable emails?

True
False

Which of the following options is the correct order of operations for creating and delivering a programmable email?

Create the module, identify the data that needs to move, embed the module in an email, send the email.
Design the email, map the data, embed the data, send the email.
Create the list, identify the criteria, write the email, send the email.
Identify the data that needs to move, create the module, embed the module in an email, send the email.

Fill in the blank: ___ are contacts that have previously opted in to receive marketing emails and are no longer engaged with those emails.

Engaged contacts
Unengaged contacts
Previous contacts
Opted-out contacts

True or false? Sending IPs cannot be migrated from a previous ESP to HubSpot.

True

False

True or false? HubSpot has a dedicated sunset policy feature.

True
False

Select all that apply. Which of the following behaviors risk triggering spam filters.

Using excessive of links or images in your messages
Enable CAPTCHA on forms
Enabling double opt-in to confirm consent
Using misleading subject lines or fake sender names

Your client doesn’t know how to map objects and properties from other systems into HubSpot. Which document type will help them collect and organize this information?

ERD
Tech stack diagram
Solutions deck
Project plan

True or false? Inbound consulting determines how you should be doing things in HubSpot.

True
False

Fill in the blank: The CRM development tool that lets developers bundle code, authentication mechanisms, extensions, and serverless functions into a single, deployable package is called ___.

GraphQL
test accounts
projects
command line interface

Fill in the blank: The HubSpot technology that lets developers create reusable templates and modules is called ___.

HubDB
HubL
HubX
HubSpot command line interface

True or false? You can create public-facing dynamic pages using standard HubSpot objects.

True
False

Select all that apply. Which HubSpot tools allow web developers to work across multiple brands?

Additional domains
Additional accounts
Business units
Brand kits

Fill in the blank: The tool that saves logos, hex codes, and other brand materials for application across a business unit is called a ____.

business unit kit
design package
brand kit
style guide

Fill in the blank: The HubL syntax that is best used for repeated actions is called ___.

filters
comments
loops
statements

True or false? It’s against HubSpot’s acceptable use policy to email purchase lists.

True

False

Which of the following is NOT a word that typically triggers spam filters?

Free
Guaranteed
Click here
Trusted

Select all that apply. Purchasing additional domains is possible in which editions of HubSpot?

Marketing Hub Professional

Marketing Hub Enterprise

CMS Hub Enterprise

CMS Hub Starter

True or false? Business units allow you to assign record-level access to the appropriate HubSpot users.

True
False

Select all that apply. Which of the following data sources can programmable email use?

Standard objects
Data silos
Custom objects
HubDB

Download Now!

Select all that apply. Which of the following are editor tools marketers can use to interact with collection data?

By vmartinez

Select all that apply. Which of the following are editor tools marketers can use to interact with collection data?

Outlines
Modules
Sections
Templates

Your client, a book publisher, wants to create web pages for each author in their portfolio. They need a way to update the pages any time the author writes a new book. Based on the use case, which structured data source is the best solution?

By vmartinez

Your client, a book publisher, wants to create web pages for each author in their portfolio. They need a way to update the pages any time the author writes a new book. Based on the use case, which structured data source is the best solution?

Spreadsheet
Custom objects
Data lake
HubDB

Fill in the blank: When creating a GraphQL query, the top-level field that represents your data source is called ___.

By vmartinez

Fill in the blank: When creating a GraphQL query, the top-level field that represents your data source is called ___.

the root field
the child field
the structured data source
the top tier

Select all that apply. If your solution requires data to move between systems, which documentation types best communicate that information?

By vmartinez

Select all that apply. If your solution requires data to move between systems, which documentation types best communicate that information?

Brand guidelines
Systems diagram
Data diagram
Error documentation

True or false? APIs are always a better solution than no-code automation.

By vmartinez

True or false? APIs are always a better solution than no-code automation.

True

False

Select all that apply. If you need to communicate user interface design elements of a solution, which types of documentation best communicates this information?

By vmartinez

Select all that apply. If you need to communicate user interface design elements of a solution, which types of documentation best communicates this information?

Wireframes
Style guide
API endpoints
Systems diagrams