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Grow Offline Sales Certification Assessment Answers

Grow Offline Sales Certification Assessment Answers

Grow Offline Sales Certification Assessment Answers

Exam URL: https://skillshop.docebosaas.com/learn/courses/8542/grow-offline-sales-certification

Number of questions 50
Minimum passing score 80%

 

 

 

 

Questions:

 

  1. What non-Google Ads signals are used to model store visits?
  2. In which scenario would you use a store-centric approach?
  3. You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?
  4. What information is displayed using location extensions linked through a Google Business Profile?
  5. When is it recommended to use a location extension over a affiliate location extension?
  6. What's a key benefit of Performance Max for in-store goals?
  7. There's an upcoming weekend sale that you want to promote using creatives. What would you recommend?
  8. In which of the industries could a business potentially benefit from Performance Max for store goals? Choose three.
  9. What campaign objective would you set when creating a Performance Max for store goals campaign?
  10. What attribute is required in a local product inventory feed?
  11. What's an action Omnichannel customers take when deciding to make a purchase?
  12. In which two ways is Performance Max for omnichannel goals different from Smart Shopping Campaigns (SSC)? Choose two.
  13. Which location data source requires you to set up an account and link it to Google Ads?
  14. What's the recommended minimum frequency update for the local product inventory feed?
  15. You recently launched a new line of organic protein bars with the plan to sell the bars at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?
  16. You own a local apparel store but don't have a product-specific landing page, which is required to run on Local Inventory Ads. Which feature will allow you to advertise your products on Local Inventory Ads?
  17. When a store visit happens, the data is validated through a panel of users who volunteer to participate in Google Opinion Rewards. How many users volunteer?
  18. You want to compare a manual bidding strategy against an omnichannel Smart Bidding campaign. Which method would help you test this strategy?
  19. Which of these is a traditional offline advertising channel?
  20. Besides store visits, what's another input needed to measure store sales?
  21. When might you use an omnichannel shopping campaign approach?
  22. You work at an agency that manages several large retail accounts. One account is a retailer who owns stores and wants to grow online and offline sales. The client isn't sure how their Business Profile, Merchant Center, and Google Ads accounts work together and asks you for clarification. What should you tell them?
  23. What is one automation tool that helps optimize to online and offline shoppers?
  24. The Chief Marketing Officer (CMO) at a large retailer is looking to modernize the current marketing strategy using online and offline KPIs. The teams have historically worked in silos. What are three things the CMO should do when creating a holistic online-to-offline strategy? Choose three.
  25. When would you use an affiliate location extension?
  26. How do you calculate how much a store visit is worth to your business?
  27. What is the recommended budget and time to run your Performance Max for store goals campaign?
  28. After you upload the local product inventory feed and set a feed schedule, what should you do next?
  29. What's a priority for the store marketing or traditional marketing team?
  30. While Performance Max uses machine learning models to optimize many features, which three features will you still need to add manually? Choose two.
  31. What's a benefit of Local Inventory Ads?
  32. What manual input will you need to provide when setting up a Performance Max for store goals campaign?
  33. What may happen if you optimize towards online conversions only?
  34. Which method can you use to determine if an ad drove incremental results?
  35. What's a benefit of pickup later?
  36. Assuming that a shopper interacts with a product or service multiple times online before making an in-store purchase, how should you approach an omnichannel strategy?
  37. What engagement is reported as local actions?
  38. You run the marketing for a small retailer with an existing eCommerce business. They're expanding to 20 stores within the next few months with the goal of growing total sales, both online and in-store. What approach should you take that would assist in achieving their goal?
  39. What is a geo-based experiment?
  40. What are the three Offline Sales approaches? Choose three.
  41. What's a recommendation when setting up a Performance Max for omnichannel goals campaign?
  42. What are three Smart Bidding strategies that can help you optimize to offline conversion actions? Choose three.
  43. What's one way you can engage with your team when developing an online-to-offline strategy?
  44. What is incrementality?
  45. What's a control group?
  46. Which two of the following are requirements to report store visits? Choose two.
  47. What's the purpose of Google Merchant Center?
  48. You own a small bike store and want to learn about your customers' journeys between an ad engagement and an in-store visit. What metric should you use?
  49. How are store visits measured?
  50. You want to try out omnibidding, but there are certain categories that are offline only. What's the recommended omnibidding setup?

 

 

 

 

 

You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?

By

You run a small skateboard accessories shop and want to learn about customers’ journeys from ad engagement to in-store visit. Which metric should you use?

  • Store Visits
  • Local Actions
  • Ad Actions
  • Store Sales

 

Explanation:

The selected answer, Local Actions, is correct because this metric encompasses various interactions that potential customers have with your business before visiting the store, particularly in a local context. Local Actions include activities such as clicks to call, directions requests, and other engagements that indicate interest in visiting the physical store. By analyzing Local Actions, you can gain insights into how customers engage with your ads and subsequently make their way to your skateboard accessories shop, helping you understand their journey and optimize your marketing strategies accordingly. This metric is essential for tracking the effectiveness of local advertising efforts and their impact on driving foot traffic to your store.

 

If you’re looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.

By

If you’re looking to optimize offline conversion actions, which three Smart Bidding strategies can help you? Choose three.

  • Target Cost-per-Action (tCPA)
  • Cost-per-impressions (CPM)
  • Cost-per-click (CPC)
  • Maximize Conversion Value
  • Target Return on Ad Spend (tROAS)

 

Explanation:

When it comes to Google Ads conversion imports, Smart Bidding strategies are indeed compatible. To get the most out of Smart Bidding for offline conversions, you should consistently upload conversions—daily if possible or at regular intervals. Whether it’s Target CPA, Target ROAS, or Max conversion value bid types, always upload all conversions with respective values. Ensure daily uploads for at least one to two conversion cycles before integrating a conversion into the “Conversions Column”. Remember, Smart Bidding specifically optimizes for conversion types present in the “Conversions” column.

Read more here: https://support.google.com/google-ads/answer/10029210

 

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You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

By

You work on the store marketing team for a small hardware company with 10 franchise locations. Each franchisee has a budget they want to use towards promoting their location and driving in-store traffic. What recommendation would you make?

  • Set one campaign per country
  • Set one campaign per region
  • Set one campaign per city
  • Set one campaign per location

 

Explanation:

The correct recommendation is to **’Set one campaign per location.’** In a scenario where a small hardware company has multiple franchise locations, each with its own marketing budget and goal of driving in-store traffic, setting up one campaign per location would be the most effective strategy. This approach allows each franchisee to have dedicated advertising efforts tailored specifically to their location’s needs, audience, and promotional offers. By creating individual campaigns for each location, the marketing team can customize messaging, targeting parameters, and ad creatives to resonate with the local community and maximize the impact of their marketing initiatives. Furthermore, managing campaigns at the location level enables better control and optimization of advertising spend, as budget allocation and performance tracking can be done on a per-location basis. This approach fosters a localized marketing strategy that prioritizes the unique characteristics and requirements of each franchise location, ultimately driving higher engagement, foot traffic, and sales for the entire hardware company. Therefore, recommending to set one campaign per location aligns with the objective of efficiently utilizing marketing resources to promote each franchise location effectively and achieve the overarching goal of driving in-store traffic and sales.

 

What information is displayed using location extensions linked through a Google Business Profile?

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What information is displayed using location extensions linked through a Google Business Profile?

  • Reviews
  • Products
  • Call button
  • App

 

Explanation:

The correct answer is **Call button**. When location extensions are linked through a Google Business Profile, one of the key pieces of information displayed is a call button. This feature allows potential customers to directly call the business location from the ad, facilitating easy communication between the business and the consumer. By incorporating the call button into the ad, advertisers can enhance the user experience, streamline the customer journey, and potentially increase conversion rates by providing a convenient way for users to engage with the business. Especially in local advertising scenarios, where customers may be seeking immediate assistance or information, having a call button readily available can significantly improve the effectiveness of the ad campaign and drive more foot traffic or inquiries to the business location. Additionally, it aligns with Google’s emphasis on user convenience and accessibility, ultimately contributing to a more positive advertising experience for both businesses and consumers.

 

Which of these campaign objectives would you establish for a Performance Max for store goals campaign?

By

Which of these campaign objectives would you establish for a Performance Max for store goals campaign?

  • Local store visits and promotions
  • Website traffic
  • Sales
  • Leads

 

Explanation:

Establishing campaign objectives is critical for aligning advertising efforts with overarching business goals and ensuring that campaigns are optimized to deliver meaningful outcomes. In the context of a Performance Max for store goals campaign, where the primary aim is to drive in-store traffic and promote physical store locations, the most appropriate campaign objective would be ‘Local store visits and promotions.’ This objective directly aligns with the campaign’s purpose of increasing foot traffic to brick-and-mortar stores, thereby driving potential customers to visit physical locations and engage with products or services offered. By setting this objective, advertisers can tailor their campaign strategies and tactics to focus on local targeting, proximity-based ad delivery, and promotion of store-specific offers or incentives, such as in-store events, promotions, or discounts. This approach not only helps to increase brand awareness and visibility within local communities but also encourages offline customer interactions, ultimately leading to increased store visits, sales, and customer loyalty. Therefore, selecting the objective of local store visits and promotions for a Performance Max campaign aligns with the campaign’s primary goal of driving offline engagement and conversions, maximizing the effectiveness of advertising investments, and driving tangible business results for brick-and-mortar retailers.

 

You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

By

You recently released a new line of energy drinks with plans to sell them at a popular big-box retailer. What extension should you use when setting up your Performance Max for store goals campaign?

  • Affiliate location extension with a Google-curated Chain
  • Location extension with a Google curated chain
  • Affiliate location extension with a Global Location Group
  • Location extension with Business Profile

 

Explanation:

The selected answer, Affiliate location extension with a Google-curated Chain, is correct because this type of extension is designed to enhance visibility for products available at well-known retail chains, like the big-box retailer in question. By using an affiliate location extension, you can effectively showcase your new line of energy drinks in conjunction with the specific retailer, allowing potential customers to easily find where to purchase the product. This strategy not only promotes the energy drinks but also leverages the established credibility and reach of the retailer, ultimately driving more foot traffic and sales to the physical store locations where the drinks are sold.