Google AI-Powered Shopping Ads Certification Exam Answers

You work at a large multinational company that ships products globally. You would like to create a Shopping campaign to promote products in the European Economic Area and Switzerland. How are Shopping ads served in the European Economic Area and Switzerland?

• They can be served by any Comparison Shopping Service (CSS) you work with.
• They can be served by Google Merchant Center only.
• They can be served by one Comparison Shopping Service (CSS).
• They can be served by Google My Business.

What are the three main aspects of Google’s policy mission statement? Choose three. Select 3 Correct Responses

• Protect the business from fraudulent charges
• Drive revenue for businesses
• Implement fair and consistent policies
• Protect users’ online safety
• Promote positive experience for all users

Which definition corresponds to a free product listing?

• Free product listings participate in an ad auction and offer insights and controls to optimize performance and prioritize key products.
• Free product listings appear on the Shopping Tab and provide an opportunity to highlight products and drive customers to your website at no cost.
• Free product listings are paid Shopping ads that are converted due to low impressions and clicks.
• Free product listings use product information directly from the website to curate no cost ads without a product feed.

Explanation:

Free product listings are a cost-effective method for merchants to showcase their goods on various Google platforms, including the Shopping tab, Google Search, and more. These listings, akin to how Google does not charge websites to appear in search results, provide merchants the opportunity to have their products organized and displayed at no charge. Merchants can submit their data to the Merchant Center to be included in these listings, or it may be automatically included if it’s been crawled and relates to retail on their website.

Read more here: https://support.google.com/merchants/answer/9199328

Which of these choices would make a good secondary bid strategy for a client who wanted to run on Smart Shopping campaigns and use Maximize Conversion Value as a bid strategy?

• Target Return On Ad Spend (tROAS)
• Maximize Clicks
• Enhanced CPC
• Manual Max CPC

Explanation:

For a client intending to run on Performance Max with Maximize Conversion Value as their primary bid strategy, Target Return On Ad Spend (tROAS) would serve as an excellent optional secondary bid strategy. Performance Max campaigns are designed to optimize for various conversion goals across Google’s advertising inventory using advanced machine learning algorithms. Maximize Conversion Value bidding strategy prioritizes maximizing the total conversion value within the specified budget. Incorporating tROAS as a secondary bid strategy complements Maximize Conversion Value by providing an additional layer of control over the return on ad spend. tROAS allows advertisers to set a specific target for the return on investment they wish to achieve from their advertising campaigns, enabling them to balance the focus on both conversion volume and value. By leveraging tROAS alongside Maximize Conversion Value, advertisers can fine-tune their bidding approach to align with specific performance objectives, such as maximizing revenue or profitability. This combination empowers advertisers to optimize their campaign performance more effectively and achieve their desired business outcomes in a dynamic and competitive advertising landscape. Therefore, selecting tROAS as a secondary bid strategy enhances the effectiveness and flexibility of Performance Max campaigns, ensuring optimal results for the client’s advertising investment.