Google AI-Powered Shopping Ads Certification Exam Answers

What can you do to help prevent Standard Shopping ads from appearing when you don’t want them to?

• Add negative keywords in the campaign
• Add negative keywords in Merchant Center
• Add negative keywords in the product feed
• Add negative keywords in the ad

How are Shopping ads created?

There are different answer options of this question, please select the right option(s).

• Google’s system determines which ad appears in response to a user’s search query based on the campaign and bid settings in Merchant Center.
• Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads and the bid set in Merchant Center.
• Google’s system determines which ad appears in response to a user’s search query based on keywords in Google Ads.
• Google’s system determines which ad appears in response to a user’s search query based on product information in Merchant Center and the bid set in Google Ads.

Explanation:

Shopping ads are created when a user enters a query, and Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads, as correctly identified in the answer. The creation of Shopping ads involves a dynamic process wherein Google’s system selects and displays relevant ads based on the product data provided by advertisers in Merchant Center and the bid amount specified in Google Ads. The product information includes details such as product titles, descriptions, images, prices, and availability, which are uploaded and maintained by advertisers in their Merchant Center accounts. The bid set in Google Ads determines the maximum amount an advertiser is willing to pay for a click on their ad. By combining product information from Merchant Center with bidding data from Google Ads, Google’s system ensures that relevant and high-quality ads are displayed to users, thereby maximizing the likelihood of driving clicks and conversions for advertisers. Therefore, understanding how Shopping ads are created based on product information and bidding settings is crucial for advertisers to effectively promote their products and reach potential customers on Google’s platforms.

or

• When a user enters a query, Google’s system determines which ad appears according to the product information in Merchant Center and the bid set in Google Ads.
• When a user enters a query, Google’s system determines which ad appears according to keywords in Google Ads.
• When a user enters a query, Google’s system determines which ad appears according to keywords in Google ads and the bid set in the Merchant Center.
• When a user enters a query, Google’s system determines which ad appears based on the campaign and bid settings in Merchant Center.

Which basic website requirement must everyone follow in order to advertise on Shopping ads?

• Store policy
• Full contact information
• Secure checkout
• Country-specific destination URL

Which of these ad formats can be found in a Smart Shopping campaign but not a Standard Shopping campaign?

• Product Shopping Ads
• Local Inventory Ads
• Responsive Display Ads
• Gmail Ads

How can Shopping ads help retailers connect with potential shoppers? Choose two. Select 2 Correct Responses

• Shopping ads let more than one Shopping ad — or a Shopping ad and a text ad — for the same retailer appear in a given search. This increases a retailer’s presence on the search results page.
• Shopping ads let retailers showcase their brand by displaying their product name, price, and image. This gives shoppers a sense of the product before they open the ad.
• Shopping ads let retailers add keywords in their campaign to show products when potential shoppers search for the relevant keyword. Shoppers are more likely to click on an ad if retailers use keywords to match queries.
• Shoppers can browse and interact with attractive and engaging Shopping ads that give them a better sense of the product, which in return drives profit for the business.

If a person wants to opt in to the Product Ratings Program, where should they go?

• Product feed
• Google My Business
• Google Ads
• Google Merchant Center