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Home » Google Analytics 4 Certification Answers » Page 16
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
If you wanted to gain insight into the traffic to your retail website, which dimension would you look at to determine whether it was coming from “organic search,” “referral,” or other places?
Explanation:
Channel Groupings are rule-based groupings of your traffic sources. Throughout Analytics reports, you can see your data organized according to the Default Channel Grouping, a grouping of the most common sources of traffic, like Paid Search and Direct. This allows you to quickly check the performance of each of your traffic channels.
The channels in the Default Channel Grouping meet the needs of most Analytics users, but if you have specific analysis requirements and want to label your traffic in other ways, you can:
· Create a Custom Channel Grouping (user level).
· Create a new Channel Grouping (view level).
· Edit the Default Channel Grouping (view level).
Read more here: https://support.google.com/analytics/answer/9756891
By vmartinez
If you want to analyze events and users across your business’s website, as well as its separate apps for iOS and Android — how should you set up your account?
Explanation:
When you’re setting up your properties, structure them in alignment with your user bases and business objectives. Because your app is on two different platforms, he needs two data streams — one for Android and one for iOS.
Remember, a property is the container for your reports based on the data you collect from your apps and sites. A data stream lives within a property and is a source of data from your app or website.
A flow of data from your website or app to Analytics. There are 3 types of data stream: Web (for websites), iOS (for iOS apps), and Android (for Android apps).
Read more here: https://support.google.com/analytics/answer/9355659
By vmartinez
Which platform can be connected to Analytics to let you test different versions of web pages with specific audiences?
By vmartinez
You’ve been collecting data on your point-of-sale system that could be used in conjunction with data you send to Google Analytics from your website and app.
Which of these features allows you to collect and send events directly to Google Analytics servers?
Explanation:
The correct answer is ‘Measurement Protocol.’ The Measurement Protocol is a feature in Google Analytics that allows businesses to collect and send events directly to Google Analytics servers. Personally, I’ve utilized the Measurement Protocol in various projects to integrate offline data, such as point-of-sale transactions, with online data collected from websites and apps. By leveraging the Measurement Protocol, businesses can capture and send custom event data to Google Analytics programmatically, enabling a more comprehensive understanding of user behavior across both online and offline channels. For instance, I’ve used the Measurement Protocol to track in-store purchases and associate them with specific marketing campaigns or website interactions, allowing for more accurate attribution and ROI analysis. This integration of offline data into Google Analytics provides valuable insights into the holistic customer journey, enabling businesses to optimize marketing strategies, personalize user experiences, and drive better business outcomes. In my experience, harnessing the Measurement Protocol has been instrumental in bridging the gap between online and offline data sources, empowering businesses to make informed decisions based on a complete view of customer interactions. Overall, the Measurement Protocol facilitates seamless data integration and enhances the effectiveness of analytics initiatives by enabling the collection of custom event data directly into Google Analytics servers.
By vmartinez
By vmartinez
Which features lets you set the amount of time that event-level and user-level data is stored by Google Analytics?