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Home » Google Analytics 4 Certification Answers » Page 14
Google Analytics 4 Certification Answers To get your GA4 certificate you need to pass 50 question assessment. There are 150 possible questions and during the test you get 50 random questions from these 150. And in a random order. Our file contains all possible exam questions with verified answers.
The Google Analytics Certification assessment consists of 50 questions and you have 75 minutes to complete.
Questions:
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Explore Advertising Configure Reports
That data will only be used for audiences in Google Ads That data will only be used for measurement purposes That data will only be available in the Reports and Explore sections That data will only be available in the Advertising section
You create a report to show the types of devices users have been coming from over the past 30 days — whether they were on computers or mobile phones, for example. In this report, which of these is a “metric” in Google Analytics?
You are in your Google Analytics property’s Explore section. What exploration technique should you use in order to customize metrics and dimensions in a table format?
You’re using last-click attribution, but would like to see how first-click attribution would value channels and campaigns. Which report can you use to find this insight?
Conversion paths Funnel exploration Model comparison Segment overlap
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By vmartinez
Which Google Analytics feature uses machine learning to measure conversions that aren’t directly observable?
Explanation:
The correct option is Conversion modeling. This feature in Google Analytics utilizes machine learning algorithms to measure conversions that aren’t directly observable, providing valuable insights into user behavior and campaign effectiveness. In practical terms, conversion modeling fills in the gaps where traditional tracking methods may fall short, especially in scenarios where conversions occur across multiple touchpoints or involve complex user journeys. Drawing from my own experience in digital marketing, I’ve seen how conversion modeling can significantly enhance attribution analysis and decision-making processes. By leveraging machine learning capabilities, Google Analytics can accurately attribute conversions to the appropriate channels, campaigns, and interactions, even when direct tracking is challenging. This enables marketers to better understand the impact of their marketing efforts, allocate budgets more effectively, and optimize strategies for maximum ROI. Overall, conversion modeling empowers businesses to make data-driven decisions and drive continuous improvement in their marketing performance.
As the industry evolves to adapt to a world that prioritizes and upholds the privacy of users, the technologies used to measure and gather insights across the customer journey need to adapt alongside it. With observed data less available because of privacy regulations and restrictions, sophisticated machine learning models can help preserve measurement continuity while respecting user privacy and consent choices.
Google’s models look for trends between conversions that were directly observed and those that weren’t. For example, if conversions attributed on one browser are similar to unattributed conversions from another browser, the machine learning model will predict overall attribution. Based on this prediction, conversions are then aggregated to include both modeled and observed conversions.
Read more here: https://support.google.com/analytics/answer/10710245
By vmartinez
If you wanted to link a new Google Ads account to your Google Analytics property in order to see detailed marketing campaign data, where in your Google Analytics 4 property would you go to manage this process?
Explanation:
Read more here: https://support.google.com/analytics/answer/6132368
By vmartinez
Once you’ve deleted a property from your Google Analytics account, how many days does it take for the property to be permanently deleted?
Explanation:
In my experience managing Google Analytics accounts for various websites, I’ve encountered scenarios where deleting a property became necessary due to changes in website ownership, restructuring, or simply cleaning up outdated data. When you delete a property from your Google Analytics account, it enters a ’trash can’ or a temporary holding period before being permanently deleted. This holding period typically lasts for 35 days. During this time, the property remains accessible within the account, allowing for potential recovery if the deletion was accidental or if there’s a change of plans. However, after the 35-day period elapses, the property is permanently removed from the account, along with all associated data and configurations. Understanding this timeframe is crucial for account administrators to ensure they have enough time to retrieve any valuable data or settings before the property is permanently deleted. Additionally, it underscores the importance of careful consideration before initiating the deletion process, as once the property is gone, there’s no way to recover it beyond the 35-day window.
By vmartinez
One of these features, when enabled, associates event data collected from users on their app or website with the Google accounts of users who are signed in and have agreed to share this information. Which is it?
By vmartinez
Explanation:
Linear attribution model distributes the credit for the conversion equally across all clicks on the path. In the Linear attribution model, each touchpoint in the conversion path—in this case the Paid Search, Social Network, Email, and Direct channels—would share equal credit (25% each) for the sale.
Read more here: https://support.google.com/analytics/answer/1662518
By vmartinez
Which events are accounted for in the Realtime report?
Explanation:
The Realtime Overview shows the top-ten pages on which users are active, the source for the users on each page, and the number of active users on each page. Active users are those who have sent a hit to Analytics within the last 30 minutes.
With the Realtime report, you can monitor activity as it happens. This report shows you events that took place within the last 30 minutes.
Read more here: https://support.google.com/analytics/answer/1638637