Google Ads Video Certification Exam Answers

To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?

• You should use online sales.
• You should use lead generation.
• You should use product and brand consideration.
• You should use brand awareness and reach.

Explanation:

The correct type of Google Video campaign to use when aiming to increase purchase intent for products is product and brand consideration. This campaign type focuses on showcasing products or services in a compelling and informative manner to encourage viewers to consider and engage with the brand’s offerings. By highlighting key features, benefits, and unique selling points through video content, advertisers can effectively influence viewers’ perceptions and preferences, ultimately driving purchase intent. Product and brand consideration campaigns are designed to nurture relationships with potential customers, reinforce brand messaging, and guide viewers towards making informed purchasing decisions. Through engaging storytelling, product demonstrations, and customer testimonials, advertisers can create a persuasive narrative that resonates with viewers and encourages them to explore the brand further, ultimately increasing their likelihood of making a purchase. Therefore, selecting the product and brand consideration campaign aligns with the goal of increasing purchase intent for products by leveraging compelling video content to drive engagement and influence consumer behavior positively.

Similar question is:

What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?

What can Reach Planner help with when doing media planning?

• It can help forecast reach of your YouTube campaign alongside TV.
• It can help forecast reach of your YouTube campaign alongside Search.
• It can help forecast reach of your YouTube campaign alongside print ads.
• It can help forecast reach of your YouTube campaign alongside social media.

Explanation:

The correct answer is ‘It can help forecast reach of your YouTube campaign alongside TV.’ Reach Planner is a powerful tool provided by Google that assists advertisers in media planning by forecasting the potential reach and frequency of their YouTube campaigns. One of its key features is the ability to integrate YouTube campaign planning with traditional TV advertising, allowing advertisers to understand how their YouTube ad strategies complement their TV ad efforts. By leveraging Reach Planner, advertisers can gain insights into the incremental reach and frequency achieved by combining YouTube ads with TV commercials, enabling them to optimize their media mix and budget allocation for maximum impact and efficiency. This integration between YouTube and TV planning is particularly valuable for advertisers seeking to extend their reach across multiple channels while ensuring a cohesive and synchronized advertising strategy. Therefore, the selected answer is correct as it accurately identifies one of the primary functionalities of Reach Planner in helping advertisers forecast the reach of their YouTube campaigns alongside traditional TV advertising efforts, facilitating more informed and effective media planning decisions.

Similar question is:

During media planning, what can Reach Planner help with?

Reach Planner has three primary benefits. What do they include?

• Benefits include providing trustworthy unique reach forecasts, media mix options, and automation recommendations.
• Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.
• Benefits include providing trustworthy popular reach forecasts, media mix options, and fresh data.
• Benefits include providing trustworthy popular reach forecasts, media mix options, and automation recommendations.

Explanation:

The correct answer is ‘Benefits include providing trustworthy unique reach forecasts, media mix options, and fresh data.’ Reach Planner offers these three primary benefits to advertisers. Firstly, it provides trustworthy unique reach forecasts, allowing advertisers to estimate the number of unique users who will be reached by their campaign across different demographics and devices accurately. This forecasting capability helps advertisers plan their campaigns effectively to achieve their desired reach goals. Secondly, Reach Planner offers media mix options, enabling advertisers to explore various combinations of ad formats, placements, and budgets to maximize their reach and impact. This feature assists advertisers in optimizing their media strategies to achieve the best possible results within their budget constraints. Lastly, Reach Planner provides fresh data, ensuring that advertisers have access to up-to-date audience insights and performance metrics to inform their campaign planning and decision-making processes. By offering these benefits, Reach Planner empowers advertisers to create more effective and efficient advertising campaigns that deliver optimal reach and engagement, ultimately driving better results for their brands. Therefore, the selected answer is correct as it accurately identifies the primary benefits of using Reach Planner for campaign planning and optimization.

Similar question:

Reach Planner can provide which of the three primary benefits?

When creating a video action campaign, why is it a good idea to opt into optimized targeting?

• Because it’ll remove users from your data segments who aren’t likely to convert.
• Because it’ll remove audience solutions you’ve applied that aren’t driving conversions.
• Because it’ll help you reach new and relevant audiences who are likely to convert.
• Because it’ll help you reach audiences already familiar with your brand who are likely to convert.

Explanation:

The correct answer is ‘Because it’ll help you reach new and relevant audiences who are likely to convert.’ Opting into optimized targeting when creating a video action campaign is advantageous because it leverages machine learning algorithms to identify and reach new audiences that are most likely to convert based on their past behavior, interests, and demographics. By utilizing optimized targeting, advertisers can expand the reach of their campaigns beyond existing data segments and reach new, relevant audiences that may not have been previously targeted. This approach increases the campaign’s potential for driving conversions by reaching users who are more likely to engage with the ad and take desired actions. Additionally, optimized targeting continuously adjusts and optimizes audience targeting based on real-time data and performance insights, ensuring that the campaign remains effective and efficient in reaching high-value audiences throughout its duration. Therefore, opting into optimized targeting is a sound strategy for maximizing the effectiveness and impact of a video action campaign by reaching new and relevant audiences most likely to convert, ultimately driving better campaign results and return on investment.

Similar question:

Why is it a good idea to opt into optimized targeting when creating a video action campaign?

To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?

• You’d use masthead ads and non-skippable in-stream ads.
• You’d use skippable in-stream ads and bumper ads.
• You’d use skippable in-stream ads and non-skippable in-stream ads.
• You’d use masthead ads and bumper ads.

What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?

• Lead form
• Sitelinks
• Product feed
• Location