You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?
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Google Ads Video Certification Exam Answers
Google Ads Video Certification Exam Answers
This exam covers basic and advanced concepts, including best practices for creating, managing and optimizing video advertising campaigns across YouTube and the web.
- The Google Ads Video assessment consists of 50 questions and you have 75 minutes to complete.
- You will need a score of 80% or higher to pass
Google Ads Video Certification is available in a new Google Academy for Ads experience — SkillShop. During the exam you get 50 questions randomly from 150 possible questions pool.
Questions:
- You’re planning to run a video action campaign and want to start with lower-funnel audiences and then expand. Which of the following combinations aligns to that approach?
- You’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, and your goal is to drive online sales. What extension should you add to your campaign?
- Which of the following video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
- Reach Planner has three primary benefits. What do they include?
- If you’re running a video action campaign, how should you approach your measurement strategy?
- What audience solution should you use to reach home decor enthusiasts with your Google Video campaign?
- You’ve decided to run a new Google Video campaign with an awareness goal. Why should you opt into Google Video partners?
- What action should you take when optimizing a campaign to drive conversions faster?
- To reach homeowners who are 25 to 34 years old with your Google Video campaign, what audience solution should you use?
- What’s the chief driver of return on investment for video campaign effectiveness and the strongest on digital media?
- If you want to improve performance of video campaigns, what approach should you take with creative?
- Which of the following captures the four reasons creators choose YouTube?
- You’re developing a storyboard for a video ad with the goal of optimizing for view completions. What technique should you use to grab and sustain viewers’ attention?
- When creating a video action campaign, why is it a good idea to opt into optimized targeting?
- Your goal is to increase retention and loyalty for your brand. What type of Google Video campaign should you use to achieve that goal?
- If you’re running a Google Video campaign and you want to measure how many people were served your ads and how many times they were each served across devices and formats, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
- If a potential customer is in a decision-making moment, what video ad format is optimized to drive action and make it easier for them to take meaningful actions that you can measure?
- You want to reach people based on their interests using your Google Video campaign, but you’re not looking to build or refresh audiences manually. What audience solution should you use?
- What can Reach Planner help with when doing media planning?
- You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarize this trend to them?
- A successful awareness campaign ran with a 30-second video ad. You now want to remarket to audiences who saw it with memorable, shorter video ads. What video ad format should you pick to make that happen?
- A business owner wants to set up their company’s Google Video campaign to make sure people think about their brand in decision-making moments. What marketing objective connects to this goal?
- An eCommerce business wants to understand the value of YouTube. How should you summarize the shopping trend?
- When setting up a video action campaign to convert intent into action, how should you approach your audience strategy?
- If you’re building a Google Video campaign and your goal is to grow brand consideration, why should you use video ad sequencing?
- A business owner uses Google’s Video solutions to achieve their awareness, consideration, or action goal. Which of the following is a benefit of that?
- To achieve your goal of increasing purchase intent for your products, what type of Google Video campaign should you use?
- In video advertising, which of the following techniques should you apply to help people think or feel something?
- What are three user trends on YouTube that advertisers should know about to better understand how the platform can help them achieve their goals?
- When would you use Insights Finder and Find My Audience?
- You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call-to-actions (CTAs) should you use in the ad?
- If you’re running a Google Video campaign with a consideration goal and you want to measure the amount of people who watched your video, what measurement solution should you use?
- Mixing video ad formats is a good idea — you know that. But if your goal is to drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
- You have a goal to increase scale and improve CPA performance and efficiency. Which of the following marketing objectives aligns to that goal?
- To measure the full value of an action campaign, what two conversion types should you capture in your reporting?
- The goal of your Google Video campaign is to grow consideration. What should your bidding solution optimize toward?
- With your Google Video campaign, what audience solution should you use to reach people who use apps that are similar to yours?
- Which of the following captures how YouTube serves users, creators, and advertisers?
- You’re determining which audience solutions to use in your Google Video campaign with an awareness goal. Which two should you consider?
- You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach and video completions. What mix of awareness ad formats should you use?
- You work in marketing for a business with the goal of generating leads. What technique should you use in your video ad to ask people to take action?
- To drive more conversions, how should you approach evaluating video action campaign performance?
- What audience solution should you use for your Google Video campaign to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand?
- If you were making creative for a video action campaign, what best practice should you follow?
- You created your first video ad a few months ago and now want to make small changes to improve its performance. What post-production edits should you make to improve the ad’s effectiveness?
- This is your first time running a Video action campaign. What approach to bidding strategy should you implement to get optimal results?
- Which of the following accurately summarizes the streaming trend that YouTube advertisers should understand?
- If you’re running a Google Video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behavior, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
- You’re planning to run a Google Video campaign with a consideration goal, and you want to understand the extent to which your campaign influences viewer perception or intent for your product. Which measurement solution should you use?
- When creating a Google Video campaign with “brand awareness and reach” as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- Your goal is to grow consideration with a Google Video campaign. What should your bidding solution optimize toward?
- You want to to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
- YouTube serves users, creators, and advertisers in which of the following ways?
- What video ad formats are optimized to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
- You work for a creative agency and your client is having trouble connecting meaningfully with potential customers. What technique should you use to help people think or feel something?
- You’re running a Google Video campaign with a consideration goal. You want to understand the extent to which your campaign influences viewer perception or intent for your product. What measurement solution should you use?
- You’re planning to run a video action campaign. How should you approach your measurement strategy?
- What Google Video marketing objective connects to the goal of people thinking about your brand in decision-making moments?
- You’re planning to run a Google Video campaign with an awareness goal, and you want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics such as ‘Video played to,’ which measurement solution should you use?
- You’re setting up a video action campaign to convert intent to action. How should you approach your audience strategy?
- What audience solution should you use to reach female users who are 18 to 24 years old with your Google Video campaign?
- What are the four reasons why creators choose YouTube?
- What’s a benefit of using Google’s Video solutions to achieve your awareness, consideration, or action goal?
- If you’re running a video action campaign that starts with lower-funnel audiences before expanding, which of the following combinations should you use to align to that approach?
- If it’s your first time running a Video action campaign, what approach to bidding strategy should you implement for best results?
- As a marketing expert at an eCommerce business, you’ve been asked to summarize the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
- For your Google Video campaign, you want to reach people who browsed similar websites to yours. What audience solution should you use?
- To reach outdoor enthusiasts with your Google Video campaign, what audience solution should you use?
- You’re creating a Google Video campaign with ‘brand awareness and reach’ as the campaign goal. Why is target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- To improve the performance of video campaigns, how should you approach creative effectiveness?
- To achieve your goal of driving maximum reach and video completions, what mix of awareness ad formats should you use?
- When optimizing a campaign to drive conversions faster, what action should you take?
- You’re creating a video ad with a purpose to ask people to take action on your website. What technique should you use in your video ad?
- Why should you opt into optimized targeting when creating a video action campaign?
- You’re planning to run a Google Video campaign with an awareness goal, and you want to measure the following: how many people were served your ads and how many times they were each served across devices and formats. In addition to fundamental video metrics such as ‘Video played to,’ what measurement solution should you use?
- If you were developing a storyboard for a video ad and your goal was to optimize for view completions, how should you capture and hold viewers’ attention?
- What type of Google Video campaign should you use if your goal was to increase retention and loyalty for your brand?
- If looking for video ad formats that are optimized for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
- If you’re running a video action campaign to drive more conversions in a simple and cost-effective way in a single automated campaign, what extension should you add to your campaign if your goal is to drive online sales?
- YouTube advertisers should understand which of the following trends about streaming?
- To reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand, what audience solution should you use for your Google Video campaign?
- Your goal is to increase purchase intent for your products. What type of Google Video campaign should you use to achieve that goal?
- If you’re running a Google Video campaign with a consideration goal and you want to understand the extent to which your campaign influences viewer perception or intent for your product, what measurement solution should you use?
- You want to run a video action campaign starting with lower-funnel audiences, then expanding. What combination best aligns to that approach?
- How should you improve a video ad’s effectiveness in post-production?
- For potential customers in decision-making moments, what video ad formats are optimized to drive action and make it easier for them to take meaningful actions that can be measured?
- You’re planning to run a Google Video campaign with a consideration goal, and you want to measure how many people watched your video. What measurement solution should you use?
- It’s your first time running a Video action campaign. What approach to bidding strategy should you implement for optimal results?
- You want to reach people who are actively looking to buy certain products or services in the near future so you can grow consideration and interest for your brand. What audience solution should you use?
- You know that mixing video ad formats is a good idea, but you aren’t sure which mix is most appropriate for your goal of driving maximum reach on a minimum budget. What mix of awareness ad formats should you use?
- What two video ad formats are optimized for engagement and designed to help customers think of you first when they’re looking to buy?
- How should you approach evaluating video action campaign performance to drive more conversions?
- Reach Planner can provide which of the three primary benefits?
- You’re a marketer for a solar installation business aiming to generate leads. What should you do in the video ad to ask people to take action?
- What’s the value of Insights Finder and Find My Audience?
- While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
- While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
- What best practice should you follow when making creative for a video action campaign?
- How should you approach your measurement strategy, if you were planning to run a video action campaign?
- During media planning, what can Reach Planner help with?
- You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call-to-actions (CTAs) should you use in the ad?
- You ran a successful awareness campaign with a video ad that’s 30 seconds long, and you now see the value in remarketing to audiences who saw it with memorable, shorter video ads. What video ad format should you use to achieve that goal?
- To measure the full value of your action campaigns, what two conversion types should you capture in your reporting?
- How does a Google Video campaign with a “brand awareness and reach” campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
- Why is it a good idea to opt into optimized targeting when creating a video action campaign?
- Why is it a good idea to opt into Google Video partners when creating a Google Video campaign for awareness?
- When making creative for a video action campaign, which best practice should you follow?
- Reach Planner can help with which of the following when doing media planning?
- You work at a marketing agency and are looking to help your client understand how adding YouTube to their marketing mix will help them achieve their goals. Which three user trends on YouTube are valuable to communicate to your client?
- Mixing video ad formats is a good idea — you know that. If your goal is to drive maximum reach and video completions, what mix of video ad formats would you use?
- Which of these video campaign effectiveness levers is the top driver of return on investment and the strongest on digital media?
- You’re building a Google Video campaign with the goal of growing consideration for your brand. What’s the benefit of using video ad sequencing?
- What type of Google Video campaign should you use if your goal was to increase purchase intent for your products?
- To achieve your goal of increasing retention and loyalty for your brand, what type of Google Video campaign should you use?
- Your marketing objective is to build awareness. What audience solutions should you consider using in your Google Video campaign?
- How should you summarize the short-form content trend to a marketing expert?
- What’s the benefit of opting into Google Video partners for a Google Video campaign with an awareness goal?
- If you ran a successful awareness campaign using a 30-second video ad and now see the value of remarketing to audiences who watched it with memorable, shorter video ads, what video ad format should you use to achieve that goal?
- What streaming trend should YouTube advertisers be most aware of?
- You’re running a Google Video campaign with an awareness goal. You want to measure these things: how many times people were served your ads and how many times they were each served across devices and formats. After taking into account fundamental video metrics like ‘Video played to,’ what measurement solution would you use?
- To reach people based on their interests without having to build or refresh those audiences, what audience solution should you use for your Google Video campaign?
- If your goal is to increase scale and improve CPA performance and efficiency, what marketing objective should you choose?
- What are the three primary benefits of Reach Planner?
- How should you approach your audience strategy when setting up a video action campaign to convert intent into action?
- If you were optimizing a campaign to drive conversions faster, what would you do?
- When planning a Google Video campaign with a consideration goal, what should your bidding solution optimize toward?
- What two conversion types should you capture in your reporting in order to measure the full value of your action campaigns?
- After using Google’s Video solutions to achieve your awareness, consideration, or action goals, which of the following is a benefit you might see?
- You’re running a Google Video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behavior. In addition to fundamental video metrics like ‘Video played to,’ what measurement solution would you use?
- Creators choose YouTube for which of the following four reasons?
- What do Insights Finder and Find My Audience help you do?
- You want to enter key words based on interest or behaviors for your Google Video campaign. What audience solution should you use?
- You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call-to-actions (CTAs) should you use in the ad?
- As a marketing agency employee, you want to help your client grasp how adding YouTube to their marketing mix can help them achieve their goals. Which YouTube trends should you tell your client about?
- How does YouTube serve users, creators, and advertisers?
- You work for a creative agency making video ads for a client who’s struggled to meaningfully connect with potential customers in their ads. Which of the following is an approach to help people think or feel something?
- You want to reach male users who are 35 to 44 years old with your Google Video campaign. What audience solution should you use?
- You work on the marketing team for an eCommerce business and you’re looking to summarize the value of YouTube to the leadership team. How should you summarize the shopping trend to them?
- What audience solution should you use for your Google Video campaign to reach people based on their interests, without having to build or refresh those audiences?
- You want to reach cooking enthusiasts with your Google Video campaign. What audience solution should you use?
- Of all video campaign effectiveness levers, what’s the dominant driver of return on investment and the strongest on digital media?
- Your goal is to drive more conversions. How should you approach evaluating video action campaign performance?
- To make sure people think about your brand in decision-making moments, what marketing objective should you use for your Google Video campaign?
- What marketing objective should you choose if your goal was to increase scale and improve CPA performance and efficiency?
- You’re creating a storyboard for a video ad and you’re optimizing for view completions. Which of the following is a way to hook and sustain attention?
- If your marketing objective is to build awareness, what audience solutions should you consider using in your Google Video campaign?
- How should you approach creative effectiveness in order to boost performance of video campaigns?
- What extension should you add to a video action campaign to drive more conversions in a simple and cost-effective way for a single automated campaign, if your goal is to drive online sales?
- You’re running a Google Video campaign with a consideration goal. You want to measure how many people watched your video, so what measurement solution should you use?
- To drive maximum reach on a minimum budget, what mix of awareness ad formats would you use?
- If a potential customer is in a decision-making moment, what video ad format is optimised to drive action and make it easier for them to take meaningful actions that you can measure?
- A business owner uses Google’s video solutions to achieve their awareness, consideration or action goal. Which of the following is a benefit of that?
- You work on the marketing team for an eCommerce business and you’re looking to summarise the value of YouTube to the leadership team. How should you summarise the shopping trend to them?
- You’re creating a storyboard for a video ad and you’re optimising for view completions. Which of the following is a way to hook and sustain attention?
- When optimising a campaign to drive conversions faster, what action should you take?
- Which of the following accurately summarises the streaming trend that YouTube advertisers should understand?
- Why is it a good idea to opt into optimised targeting when creating a video action campaign?
- You want to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand. What audience solution should you use?
- Which of the following video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?
- For potential customers in decision-making moments, what video ad formats are optimised to drive action and make it easier for them to take meaningful actions that can be measured?
- After using Google’s video solutions to achieve your awareness, consideration or action goals, which of the following is a benefit that you might see?
- You’re running a Google video campaign with an awareness goal. You want to understand the extent to which your campaign shifts user perception or behaviour. In addition to fundamental video metrics like ‘Video played to’, what measurement solution would you use?
- You’re developing a storyboard for a video ad with the goal of optimising for view completions. What technique should you use to grab and sustain viewers’ attention?
- Why is it a good idea to opt in to Google video partners when creating a Google video campaign for awareness?
- How does YouTube serve users, creators and advertisers?
- What’s a benefit of using Google’s video solutions to achieve your awareness, consideration or action goal?
- If you’re running a Google video campaign with an awareness goal and you wish to understand the extent to which your campaign shifts user perception or behaviour, what measurement solution should you use, in addition to fundamental video metrics like ‘Video played to?’
- YouTube serves users, creators and advertisers in which of the following ways?
- You want to enter key words based on interest or behaviours for your Google video campaign. What audience solution should you use?
- If looking for video ad formats that are optimised for engagement and designed to help customers think of you first when they’re looking to buy, which of the following two should you choose?
- You work at a marketing agency and your client is looking to understand the short-form content trend. How should you summarise this trend to them?
- A business owner wants to set up their company’s Google video campaign to make sure that people think about their brand in decision-making moments. What marketing objective connects to this goal?
- An eCommerce business wants to understand the value of YouTube. How should you summarise the shopping trend?
- How does a Google video campaign with a ‘brand awareness and reach’ campaign goal benefit from target cost-per-thousand impressions (tCPM) being selected as the optimal bidding strategy?
- You’ve decided to run a new Google video campaign with an awareness goal. Why should you opt in to Google video partners?
- Why should you opt into optimised targeting when creating a video action campaign?
- You’re creating a video ad for a restaurant chain with the goal of driving reservations on its website. Which of the following call to actions (CTAs) should you use in the ad?
- What two video ad formats are optimised for engagement and designed to help customers think of you first when they’re looking to buy?
- To reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand, what audience solution should you use for your Google video campaign?
- How should you summarise the short-form content trend to a marketing expert?
- What video ad formats are optimised to drive action among potential customers in decision-making moments, making it easier for them to take meaningful actions that you can measure?
- Your goal is to grow consideration with a Google video campaign. What should your bidding solution optimise towards?
- If you were optimising a campaign to drive conversions faster, what would you do?
- If you were developing a storyboard for a video ad and your goal was to optimise for view completions, how should you capture and hold viewers’ attention?
- As a marketing expert at an eCommerce business, you’ve been asked to summarise the value of YouTube to the leadership team. What should you say when talking about this shopping trend?
- What audience solution should you use for your Google video campaign to reach people who are actively looking to buy certain products or services in the near future so that you can grow consideration and interest for your brand?
- You’re making a video ad with the goal of driving reservations for a tourism company on their website. Which of the following call to actions (CTAs) should you use in the ad?
- If you’re running a Google video campaign with a consideration goal and you want to measure the number of people who watched your video, what measurement solution should you use?
- You want to improve a video ad’s effectiveness. What post-production edit will help you achieve your goal?
- Which of the following captures how YouTube serves users, creators and advertisers?
- What action should you take when optimising a campaign to drive conversions faster?
- While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarise this trend to your client?
- When creating a Google video campaign with ‘brand awareness and reach’ as the campaign goal, why is using target cost-per-thousand impressions (tCPM) the optimal bidding strategy?
- When creating a video action campaign, why is it a good idea to opt into optimised targeting?
- You’re creating a video ad for a salon and your goal is to drive client bookings through the salon’s website. Which of the following call to actions (CTAs) should you use in the ad?
- The goal of your Google video campaign is to grow consideration. What should your bidding solution optimise towards?
- To make sure that people think about your brand in decision-making moments, what marketing objective should you use for your Google video campaign?
- When planning a Google video campaign with a consideration goal, what should your bidding solution optimise towards?
During media planning, what can Reach Planner help with?
During media planning, what can Reach Planner help with?
- Forecasting reach of your YouTube campaign alongside Search
- Forecasting reach of your YouTube campaign alongside TV
- Forecasting reach of your YouTube campaign alongside social media
- Forecasting reach of your YouTube campaign alongside print ads
How should you approach your measurement strategy, if you were planning to run a video action campaign?
How should you approach your measurement strategy, if you were planning to run a video action campaign?
- You’d measure only complete offline conversions for a more accurate return on investment calculation.
- You’d measure only complete online conversions for a more accurate return on investment calculation.
- You’d measure the full value with Google Ads conversion tracking and exclude lighter conversion events.
- You’d measure the full value with Google Ads conversion tracking and include lighter conversion events.
What best practice should you follow when making creative for a video action campaign?
What best practice should you follow when making creative for a video action campaign?
- You should communicate multiple messages.
- You should communicate the offer at the end.
- You should repeat your call-to-action.
- You should repeat what you’re offering.
While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
While working at a marketing agency, your client asks you to explain the short-form content trend. How should you summarize this trend to your client?
- By explaining that short-form content is valuable, but only relevant for advertisers looking to reach Gen Z audiences.
- By explaining that advertisers with awareness goals should create short-form content that’s highly engaging.
- By explaining that short-form content acts as a discovery tool for audiences who also enjoy long-form content.
- By explaining that you should focus on either long- or short-form content, as using both creates an inconsistent experience.
While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
While building a Google Video campaign, your goal is to grow consideration for your brand. Why would you use video ad sequencing to achieve that objective?
- Because it lets you to drive actions on your website by telling a story through a series of videos.
- Because it lets you to maximize ad engagement by telling a story through a series of videos.
- Because it lets you communicate multiple messages by telling a story through a series of videos.
- Because it lets you to reinforce a message by telling a story through a series of videos.