Google Ads AI-Powered Performance Certification Answers

If an advertiser’s marketing objective is to generate leads, how can the advertiser optimize their Performance Max campaigns for value?

• Create value rules based on audiences that have visited a local store in the past.
• Develop a strategy of importing offline values through the use of enhanced conversions for leads.
• Utilize a Maximize conversions bidding strategy in order to increase conversion volume.
• Create a Maximize Clicks bidding strategy to propel website traffic volume.

Related questions:

How can advertisers, with the marketing objective of generating leads, optimize their Performance Max campaigns for value?

• Build value rules based on audiences known to visit a local store.
• Use a Maximize conversions bidding strategy to drive conversion volume.
• Create a strategy of importing offline values by using enhanced conversions for leads.
• Create a Maximize Clicks bidding strategy to drive website traffic volume.

An advertiser’s marketing objective is to generate leads. How can they optimize their Performance Max campaigns for value?

• • Establish a Maximize Clicks bidding strategy to increase website traffic volume.
  • Come up with a strategy of importing offline values by using enhanced conversions for leads.
  • Begin using a Maximize conversion bidding strategy as a means of increasing conversion volume.
  • Establish value rules based on audiences that have been to a local store in the past.

What’s a benefit of using broad match keywords?

• Broad match allows marketers to reach the most possible consumers searching for their product or service, while saving time from adding a variety of keywords.
• Broad match offers marketers a great deal control over the specific search terms that ads match to, and volume may be limited.
• Broad match ensures the core concept of a keyword is present in the search term while reaching similar volume to what exact match keywords would provide.
• Broad match keywords must be present alongside both exact match and phrase match keywords in any ad group to ensure high performance.

Related question:

Why are broad match keywords so important?

• They guarantee that a keyword’s core concept is present in the search term while reaching a volume comprable to what exact match keywords would deliver.
• Broad match gives marketers an opportunity to reach the maximum number of consumers who are seeking out their offering without having to spend the time adding different keywords.
• They are needed alongside exact match and phrase match keywords in any ad group if high performace is to be expected.
• Broad match gives marketers a lot of control over the specific search terms to which ads correspond, as well as the ability to limit volume.

How does a test-and-learn mindset help marketers achieve success with Google’s AI?

• By encouraging teams to break down silos and identify solutions quickly.
• By promoting competion across the organization.
• By helping teams test more than one business objectives at the same time.
• By empowering leaders to spot low performers more quickly.

How do negative keywords assist a Search campaign?

• They can help eliminate the possibility of customers writing unfavorable reviews about a particular business.
• They prevent ads from being delivered for searches that might otherwise qualify but most likely don’t match the intent of the search.
• They give marketers insight into what other searches customers are using to arrive at their business.
• They allow marketers to add negative keywords as a means of limiting the terms competitors can bid on at auction.

What is conversion delay?

• The amount of time between a user clicking an ad and that user completing a conversion action on a site, or, an advertiser uploading an offline conversion
• The period of time it takes an advertiser to properly create a conversion measurement strategy for their Google Ads account
• The load time of the website page used to measure online conversion actions for the advetiser’s site, such as an order confirmation page
• The number of days it takes a newly adopted Smart Bidding strategy to ramp up after a campaign’s first recorded online or offline conversion

For developing image assets that are effective, which of these is a best practice that should be followed?

• Placing the most important content at the center 50% of the image asset
• Making it a habit to upload four or more relevant and unique images at the campaign or ad group level
• Using images with a white background since these images usually deliver better results
• Providing square images exclusively in order to maximize how often assets are able to serve.