Become an AI-Powered Marketer Certification Exam Answers - Semrush

Which of the following are ways companies can use data mining to personalize their marketing?

• It can drive customer segmentation, which means sorting customers into buckets based on their preferences and behavior.
• It can power recommendation engines that tailor themselves to users’ preferences.
• It can power predictive modeling, helping companies predict what will happen next based on patterns the AI detects in the present.
• It can completely automate all creative aspects of marketing without any human input or oversight

What’s special about AI-powered recommendation engines?

• They don’t use machine learning, but rather rely on random generation of data.
• They only use fixed rules set during their initial programming.
• They generate less accurate predictions as they gather more data.
• They’re able to tailor recommendations according to what they know specifically about each user.

It’s pointless to give AI examples of what you’re looking for, because it already has access to vast amounts of data.

• True

• False

If GenAI doesn’t know the answer to your prompt, it might:

• Hallucinate.
• Lose its marbles.
• Malfunction.
• Blue screen of death.

You can only run the same prompt through an AI once.

• True

• False

Which of the following are examples of prompts?

• “Create a list of blog topics related to eco-friendly living for a sustainable brand.”
• “What word rhymes with orange?”
• “Generate ideas for a social media campaign for a new fitness app.”
• “Suggest catchy email subject lines for our upcoming summer sale.”