True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.
- False
- True
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Amazon Video Ads Certification Answers
The Amazon Video Ads Certification validates an individual's proficiency in Amazon video ads offerings. Topics include an introduction to video ads, how to incorporate video into your advertising portfolio, video ads audiences, and video ads reporting and measurement. This Certification is best suited for advertising and marketing professionals in planning and strategy roles who manage advertising portfolios and measure campaign impact.
Exam URL: https://learningconsole.amazonadvertising.com/student/path/24319-amazon-video-ads-certification
Practice assessment:
You want to get holistic insights from event-level ads datasets across Amazon-owned and operated properties. Which of the following would you use?
Which report should you use to understand how keyword and product targeting of your Sponsored Brands video campaign are performing over time?
Which is a measurement solution you can use to measure the impact of Streaming TV ads?
You are setting up your Online Video ad campaign and want to plan your audience's engagement at every stage of the customer journey. Which of the following tools could you use?
Lisa is an advertiser currently running Streaming TV and Online Video ad campaigns. Lisa wants to understand her audiences' characteristics. Which of the following can Lisa use to better understand her audiences?
How can you use overlap reports?
Ryan is running Sponsored Brands video campaigns and would like his ads to appear for relevant shopping search queries. Which the following options could Ryan use?
With Online Video ads, you can
Sponsored Display Video ads reach audiences *only* through third-party websites.
Anna is deciding what video ad solution to use. Anna wants an in-stream and out-stream video ad that has a creative builder and she can test different creative variables. Which video ad solution should Anna select?
Select the video ad that is only non-skippable.
Since Sponsored Brands videos play with the audio off, your on-screen message should be clear and easy to understand without audio.
Questions:
By vmartinez
True or false: Streaming TV ads cannot help increase the incremental reach of your media strategy.
By vmartinez
Select the two video ads that can be non-skippable and skippable.
By vmartinez
Match the video ad product with the correct definition.
Streaming TV ads | … are full-screen, non-skippable ads that run via a streaming video service over the internet (without satellite or cable), typically viewed on a TV. These video ads show up alongside premium content like TV shows and movies on popular services such as Freevee, Amazon Publisher Direct (APD) broadcaster and network apps, live sports on Prime Video, Twitch, and the News app on Fire TV. (1) |
Sponsored Brands video ads | … are unskippable, auto-played video ads on Amazon for select keywords that are relevant to your product and serve on top-of-search, below the fold, bottom-of-page, and on product detail pages. These ads are available in desktop, mobile, tablets, and mobile applications. These video ads can be linked to the product detail page or Stores for the product being advertised. (2) |
Sponsored Display video ads | … are automatic, on loop video ads, muted by default, that have a control button to unmute. These ads can help expand reach via display solutions made available via Amazon Publisher Direct (APD), third-parties, and IMDb.com. (3) |
Online Video ads | …. are video ads that appear both in-stream (before, during, or after video content) and out-stream (in non-video enviornments between text and images) across desktop, mobile, and tablet on inventory on Amazon-owned sites (such as IMDb.com and Twitch), and across the web on leading publisher sites, such as Amazon Publisher Direct (APD). (4) |
By vmartinez
Select one answer. Where do Sponsored Display video ads reach audiences?
Explanation:
This means that the ads can be shown to customers both on Amazon and off Amazon sites and apps.
By vmartinez
Select one answer. Amazon video creative solutions for Sponsored Brands video, Sponsored Display video, Streaming TV, and Online Video ads can…
or
Similar question:
By vmartinez
Select one answer. Which is a measurement solution you can use to gain insights on how non-Amazon marketing channels impact shopping activity and sales in the Amazon store?