Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
- False
- True
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Amazon Marketing Cloud Certification Answers
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using the AMC user interface and their ability to leverage event tables to write queries and generate advanced performance reports.
Exam Url: https://learningconsole.amazonadvertising.com/student/path/36272-amazon-marketing-cloud-certification?sid=5d357e06-4896-4acf-bb3f-a1bf59ae6766&sid_i=8
Amazon Marketing Cloud Certification Assessment
This assessment is comprised of 50 questions which cover topics related to the Amazon Marketing Cloud Certification.
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Amazon Marketing Cloud Certification Answers
Questions:
What can Amazon shopping insights be used for?
Paid features tables are only available in advertiser instances.
Developers can access AMC APIs via the Amazon Ads API gateway.
Where can you activate AMC audiences?
Why is the AMC sandbox a helpful environment for testing queries?
Which environment allows you to inspect AMC tables at record level?
Conversions measured via Events Manager can be made available for querying in AMC.
Which of the following statements about AMC lookalike (LAL) audiences is false?
AMC audience creation leverages a separate set of tables than those utilized for AMC reporting.
Which of these statements is false regarding AMC audiences?
Which of these is NOT a method of optimizing your AMC SQL?
Custom parameters help make queries more reusable because they __________.
What is SQL optimization in the context of AMC?
Which of these analyses can be accomplished with an overlap query?
Practice assessment:
Which function can be used to append a string to ID fields (i.e., campaign_id) to prevent issues when reading the values in Excel?
Which panel within the AMC UI contains a repository of Amazon-authored SQL templates along with use cases, instructions and examples of query results.
How long can AMC accrue and retain Amazon Ads events?
Which action can be used to determine if NULL values are a natural occurrence within your report or the result of aggregation thresholds?
Which value is not available for Sponsored Products?
Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written?
Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
Which statement about rule-based audiences is incorrect?
You can activate AMC rule-based audiences on _____________.
Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?
Which field can be used to filter to traffic events from the relevant sponsored ads campaigns?
You are writing a query and would like to know the total impressions that have been delivered per campaign, per supply_source, and per device_type. Which of the following represents how you should write the query?
SQL Pre-assessment:
How do you select a column named "campaign" from a table named "media"?
Which function which returns the average value of the column?
Which statement is used to extract specified fields from a table?
You have two tables, "Product Inventory" and "Products Sold". The tables have the same columns and you want to combine their records. However, you want to keep the records from both tables separate and display them as distinct sets. Which SQL operation should you use in this scenario?
What is a NULL value?
What is the purpose of Common Table Expressions (CTEs) in SQL?
How can you return the number of records in the "campaigns" table?
How would you get the count of unique values in a given field?
Which clause is used to filter the query results based on a condition?
What can you accomplish using the CAST function?
Which SQL keyword is used to sort your result-set?
Why might you leverage the PARTITION BY clause in your query?
What is the purpose of the CASE function?
What type of join would you use to select all records from the first table and matching records from the second table based on a specified column?
What is the function of an INNER JOIN?
By vmartinez
Within the amazon_attributed_events_* tables, Amazon Ads will only attribute conversion events to click events for sponsored ads CPC (cost-per-click) campaigns.
By vmartinez
Which of these statements is true regarding recurring query automation?
Explanation:
Recurring query automation refers to the process of scheduling and delivering recurring queries automatically. In the context of Amazon Marketing Cloud, recurring queries can be automated via API only .
API stands for Application Programming Interface, which is a set of protocols, routines, and tools for building software applications. In this case, the API allows you to automate the delivery of recurring queries in Amazon Marketing Cloud.
By automating the delivery of recurring queries, you can save time and effort by eliminating the need to manually run the same queries over and over again. Instead, you can set up a schedule for the queries to run automatically, freeing up your time to focus on other tasks.
By vmartinez
The submitted queries table provides details of the query executed and a link to download your aggregated report as a _______ when it’s ready.
By vmartinez
The _________________ panel within AMC is a repository of Amazon-authored SQL templates and includes associated use cases, instructions, and a guide to interpret the results.
By vmartinez
This table contains impression and click events from Sponsored Products (SP), Sponsored Brands (SB), and Sponsored Display (SD) campaigns.
By vmartinez
Why is it considered a good best practice to exclude NULL user_id values from reach and frequency queries?