Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?
- Amazon IAM
- Amazon QuickSight
- Amazon S3
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Amazon Marketing Cloud Certification Answers
Amazon Marketing Cloud (AMC) is a secure, cloud-based clean room solution that allows advertisers to perform analytics across pseudonymized signals, including Amazon Ads event tables as well as their own inputs. The Amazon Marketing Cloud Certification validates an individual's proficiency using the AMC user interface and their ability to leverage event tables to write queries and generate advanced performance reports.
Exam Url: https://learningconsole.amazonadvertising.com/student/path/36272-amazon-marketing-cloud-certification?sid=5d357e06-4896-4acf-bb3f-a1bf59ae6766&sid_i=8
Amazon Marketing Cloud Certification Assessment
This assessment is comprised of 50 questions which cover topics related to the Amazon Marketing Cloud Certification.
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Amazon Marketing Cloud Certification Answers
Questions:
What can Amazon shopping insights be used for?
Paid features tables are only available in advertiser instances.
Developers can access AMC APIs via the Amazon Ads API gateway.
Where can you activate AMC audiences?
Why is the AMC sandbox a helpful environment for testing queries?
Which environment allows you to inspect AMC tables at record level?
Conversions measured via Events Manager can be made available for querying in AMC.
Which of the following statements about AMC lookalike (LAL) audiences is false?
AMC audience creation leverages a separate set of tables than those utilized for AMC reporting.
Which of these statements is false regarding AMC audiences?
Which of these is NOT a method of optimizing your AMC SQL?
Custom parameters help make queries more reusable because they __________.
What is SQL optimization in the context of AMC?
Which of these analyses can be accomplished with an overlap query?
Practice assessment:
Which function can be used to append a string to ID fields (i.e., campaign_id) to prevent issues when reading the values in Excel?
Which panel within the AMC UI contains a repository of Amazon-authored SQL templates along with use cases, instructions and examples of query results.
How long can AMC accrue and retain Amazon Ads events?
Which action can be used to determine if NULL values are a natural occurrence within your report or the result of aggregation thresholds?
Which value is not available for Sponsored Products?
Iris, a consumer electronics brand, would like to modify a query to only include purchase records from the underlying table. Which of the following represents how the query should be written?
Which field in the amazon_attributed_events_ tables should you leverage if you want to understand more about which product or pixel your conversion events are associated with?
Which statement about rule-based audiences is incorrect?
You can activate AMC rule-based audiences on _____________.
Considering the amazon_attributed_events_ tables contain ad-attributed conversions across all of your Amazon Ads media, which of the following fields would allow you to aggregate them by sponsored ads vs. Amazon DSP?
Which field can be used to filter to traffic events from the relevant sponsored ads campaigns?
You are writing a query and would like to know the total impressions that have been delivered per campaign, per supply_source, and per device_type. Which of the following represents how you should write the query?
SQL Pre-assessment:
How do you select a column named "campaign" from a table named "media"?
Which function which returns the average value of the column?
Which statement is used to extract specified fields from a table?
You have two tables, "Product Inventory" and "Products Sold". The tables have the same columns and you want to combine their records. However, you want to keep the records from both tables separate and display them as distinct sets. Which SQL operation should you use in this scenario?
What is a NULL value?
What is the purpose of Common Table Expressions (CTEs) in SQL?
How can you return the number of records in the "campaigns" table?
How would you get the count of unique values in a given field?
Which clause is used to filter the query results based on a condition?
What can you accomplish using the CAST function?
Which SQL keyword is used to sort your result-set?
Why might you leverage the PARTITION BY clause in your query?
What is the purpose of the CASE function?
What type of join would you use to select all records from the first table and matching records from the second table based on a specified column?
What is the function of an INNER JOIN?
By vmartinez
Which of the following Amazon services can be used to visualize aggregated AMC reports in a dashboard?
By vmartinez
What is the Amazon Ads attribution lookback window?
By vmartinez
What is one limitation of AMC SQL?
Explanation:
Amazon Marketing Cloud SQL (AMC SQL) is a powerful tool that allows you to query and analyze large amounts of data in Amazon Marketing Cloud. However, there are some limitations to AMC SQL that you should be aware of.
According to the Amazon Marketing Cloud Certification Assessment, one limitation of AMC SQL is that some common SQL functions are not currently supported . This means that you may not be able to use certain SQL functions that you are used to using in other contexts. For example, you may not be able to use the GROUP BY
function or the HAVING
function in AMC SQL.
Another limitation of AMC SQL is that it can be difficult to learn and use if you are not familiar with SQL. If you are new to SQL, you may find it challenging to write queries that return the data you need. However, there are many resources available online that can help you learn SQL and become proficient in using AMC SQL.
Despite these limitations, AMC SQL is a powerful tool that can help you analyze and understand your data in Amazon Marketing Cloud. By learning how to use AMC SQL effectively, you can gain valuable insights into your customers, your marketing campaigns, and your business as a whole.
By vmartinez
user_id values cannot be viewed in the AMC user interface or downloaded from AMC.
By vmartinez
Which of these statements is false regarding the amazon_attributed_events_by_conversion_time table?
or
By vmartinez
Which of these use cases can be achieved when using Amazon Ads events in conjunction with first-party inputs?