Accent Athletics is running an ad to shoppers who recently considered products in the “golf shoes” category. What type of audience is Accent Athletics using to reach these shoppers?
Amazon Ads Foundations Certification Answers
Amazon Ads Foundations Certification Answers
The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.
This assessment is comprised of 50 questions which cover the foundations of Amazon Advertising.
- You will have 120 minutes to complete the assessment.
- Achieve a score of 80% to pass the assessment.
- You may not review your answers once they've been submitted.
- If you end the assessment early or the timer runs out before you have answered all questions, you will not pass and will not be able to resume where you left off.
- You may attempt the assessment again after 24 hours.
URL: https://learningconsole.amazonadvertising.com/student/path/1540-amazon-advertising-foundations-certification
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Questions:
Which of the following audiences includes shoppers that recently viewed products in a specific category or sub-category?
- Demographic
- In-market
- Lifestyle
Audiences based on shopping interactions are built from which of the following shopping interactions?
- Keyword search
- Browsing
- Add to cart
Which of the following is a pre-built standard audience type available with Amazon Ads?
- Demographic audiences
- Lookalike audiences
- Advertiser hashed audiences
Parents between the age of 30-35 is an example of which type of audience?
- Lifestyle
- Demographic
- In-market
Li is an advertiser at a pharmaceutical company selling cold and flu medicine. She wants to compare product views across various geographical locations. Which audience type should Li use?
- In-market
- Demographic
- Lifestyle
Advertisers can use impressions as a metric to indicate success towards your conversion goals.
- False
- True
Repeat purchases, return on ad spend, percent of new-to-brand customers, and number of reviews are metrics related to which stage the customer shopping journey?
- Awareness
- Loyalty
- Consideration
Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.
- True
- False
Amazon insights solutions like Omnichannel Metrics and Amazon Brand Lift are fueled by insights from Amazon Shopper Panel.
- False
- True
______ gives marketers insight into how their non-Amazon marketing channels across search, social, video, display, and email impact shopping activity and sales performance on Amazon.com.
- Amazon Brand Lift
- Omnichannel Metrics
- Amazon Attribution
The Sofia Martinez agency is planning their media buying for next year to optimize their media mix and drive increased ROI. Which of the following solutions should they use?
- Brand Lift
- Offline Sales Lift
- Marketing Mix Models (MMM)
What type of study measures relative impact of different sources of advertising over time?
- Brand reach
- Marketing Mix Models (MMM)
- Mobile Measurement Partners (MMPs)
What is the primary objective of awareness goals in ad campaigns?
- Drive sales immediately
- Expand audience and brand discovery
- Convert potential customers into repeat buyers
Which of the following campaign actions describes an advertiser with a conversion business goal?
- Running an incentive to have customers subscribe to a monthly product box
- Driving traffic from a product view campaign directly to the product checkout page
- Exposing a product to more potential customers through social media
The ______ stage of the customer shopping journey involves driving traffic to a webpage for customers to take an action online.
- Consideration
- Loyalty
- Conversion
What type of content can be used for guiding potential customers in evaluating product options during the consideration stage?
- Limited time discounts
- Customer testimonials
- Interactive surveys
What is the objective of ensuring that your brand is the first choice for customers?
- To drive immediate sales
- To expand brand awareness and recognition
- To convert customers into loyal advocates
Detail page views and product review page views are measured at which stage of the customer shopping journey?
- Consideration
- Loyalty
- Awareness
Why do advertisers set loyalty goals?
- To steal market share from their competitors.
- To drive repeat purchases and increase the lifetime value of customers.
- To ensure that shoppers are loyal and make a significant purchase from their brand
Industry standard metrics, such as click through rate, return on ad spend, and detail page view rate, are considered what type of metrics?
- New-to-brand metrics
- Reach and frequency metrics
- Success metrics
What type of ads are delivered through Amazon Music?
- Device ads
- Audio ads
- Display adsk
Sponsored Products ads are modified to be used through the Twitch channel.
- False
- True
Which of the following ad types help brands connect with viewers on streaming services like Freevee and Twitch?
- Sponsored Display
- Sponsored Brands
- Sponsored TV
Video ads and display ads can be delivered through which of the following gaming and live streaming service marketing channels?
- Freevee
- Twitch
- IMDb
______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
- Advertiser Audiences
- Media Planning
- Amazon Attribution
Which of the following ad placements allows you to bridge your online and offline marketing through branded experiences and custom campaigns?
- Custom ads
- Sponsored Brands
- Video ads
Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client’s recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?
- Amazon Brand Lift
- Amazon Marketing Cloud
- Omnichannel Metrics
Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
- Advertiser hashed audiences
- Lookalike audiences
- Amazon Ads Tag
An automotive manufacturer wants to drive awareness for their new, large SUV, and want to reach an audience that is more likely to be interested in purchasing a family-sized car. Which of the following options should they choose when creating the audience for their campaign?
- Use lookalike audiences to mimic past auto purchasers
- Use overlapping audiences to reach shoppers who are in market for a car
- Use demographic audiences to reach shoppers that have children
Which of the following audiences based on shopping interactions can be used by an advertiser to either re-sell, cross-sell, or up-sell products?
- Audiences from keyword searches
- Audiences from purchases
- Audiences from product detail page views
Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.
- False
- True
Utilizing audience planning solutions to analyze customer demographics and behaviors can help an advertiser create campaigns that will connect with their ideal audience.
- False
- True
Which of the following describes audience insights?
- An audience solution that provides the composition and shopping interactions of your brand’s audience on Amazon.com
- An audience solution in report format that provides shopping activity for products on Amazon.com before, during, and after a campaign
- An audience solution that helps brands to build their own audiences on Amazon.com
An advertiser selling cleaning supplies learns that there is a spike in purchases on Sundays. They decide to run a Brand Store homepage takeover on a Sunday to help capitalize on this purchase behavior. Which audience insight is reflected in this scenario?
- Timing insights
- Purchase insights
- Demographic insights
Li would like to create a video asset for his recent campaign. He wants to augment his brand’s existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?
- Streaming TV studio
- Amazon Ads production and editing services
- Amazon Video Builder
Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.
- False
- True
_______ is a tool that uses generative models and an advertiser’s product information to create unique brand-themed product images in seconds.
- Streaming TV studio
- Image generation
- Responsive eCommerce creatives (REC)
What is the primary purpose of Sponsored Brands?
- To help drive brand discovery among customers
- To increase website traffic for third-party sellers
- To promote individual product listings within search results
What are Sponsored Products?
- Promotional emails that are sent to Amazon Prime members
- Product listings that appear in the Amazon store and select premium apps and websites
- Advertisements that are displayed on external websites
What distinguishes Sponsored Brands ads from Sponsored Products ads?
- Sponsored Brands offer discounts and coupons while Sponsored Products do not
- Sponsored Brands appear at the top of shopping results while Sponsored Products appear within shopping results
- Sponsored Brands showcase a collection of products while Sponsored Products promote individual listings
Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
- Amazon Publisher Directs
- Amazon Prime Video
- Twitch
Which of the following brand shopping experiences are used to inspire, inform, and entertain customers with real-time brand interaction within produced shows?
- Amazon Live
- Amazon Publisher Direct
- Amazon Posts
Li would like to reach viewers on streaming services like Freevee and Twitch. Which type of ad should Li use?
- Device ads
- Sponsored Products
- Sponsored TV
Jane wants to run a campaign to reach readers of news and books. Which of the following options would be a channel to reach her desired audience?
- Amazon Music audio ads
- Twitch streaming ads
- Kindle device ads
______ is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- Freevee
- Sponsored Products
- Brand Stores
Which of the following describes a small and medium-sized business type of advertiser?
- A global beverage company who advertises with Amazon Ads
- An Amazon Ads seller of pet supply products
- A marketing freelancer offering campaign management services
Which of the following describes a partner type of advertiser?
- The owner of a local pet store
- A global corporate beverage company who advertises with Amazon Ads
- A marketing freelancer offering campaign optimization services
Custom ads are served on Amazon DSP.
- False
- True
Sponsored ads are managed on which of the following self-service tools?
- Amazon DSP
- Amazon managed services
- Advertising console
The ______ is a media planning solution which empowers advertisers to create full-funnel media plans across audience touch points on Amazon.com - including sponsored ads, display, online video, Streaming TV, audio and other places customers spend their time.
- Brand Innovation Lab
- Cross-channel planner
- Audience planning tool
Gordon’s Chocolate wants to reach shoppers on Amazon.com with similar attributes as the brand’s existing audience from web sales last holiday season. What type of audience can they engage to achieve this?
- In-market audiences
- Lookalike audiences
- Demographic audiences
What is the primary purpose of advertisers leveraging planning solutions and tools in their ad campaigns?
- To enhance product visibility
- To gain insight on their brand’s audiences
- To expand market reach
Which of the following ad products allows advertisers to educate and inspire customers with real-time brand interaction through streaming?
- Prime Video
- Amazon Live
- Brand Innovation Lab
Which of the following is a measurement and analytics advertising solution?
- Amazon DSP
- Brand Innovation Lab
- Amazon Attribution
Which of the following campaign actions describes an advertiser with an awareness business goal?
- Launching a new social media campaign with new seasonal products
- Creating a new web banner to gain more views on their landing page
- Running an incentive to have customers subscribe to a monthly product box
Which of the following describes an advertiser strategy with a loyalty business goal?
- Creating a new web banner to gain more views on their landing page
- Exposing a product to more potential customers through social media
- Running an incentive to have customers subscribe to a monthly product box
Which third-party measurement solutions can identify purchase lifts not on Amazon.com?
- Mobile Measurement Partners (MMPs)
- Location Lift
- Offline Sales Lift
What is the value proposition of the Site Visitation third-party measurement solution?
- Estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics
- Measure the impact on driving customer visits to the brand site
- Identify how much exposure to an ad campaign moved a customer to a particular advertiser location
Which of the following metrics are generated from first-time customers and help advertisers understand ad-attributed purchases?
- Reach and frequency metrics
- New-to-brand metrics
- Success metrics
Accent Athletics recently launched a campaign and would like to measure the impact of ad tactics on shopping activities across retail outlets, while their campaign is still mid-flight. Which measurement solution should they use?
- Amazon Brand Lift
- Amazon Marketing Cloud
- Omnichannel Metrics
______ is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, completing short surveys, and enabling ad verification for ads they see.
- Amazon Attribution
- Amazon Shopper Panel
- Amazon Marketing Cloud
______ is an Amazon Ads solution that allows advertisers to programmatically buy ads to help reach new and existing audiences where they spend their time.
- Audience planning tool
- Amazon DSP
- Campaign manager
What is the primary purpose of Amazon Ads measurement solutions?
- To analyze ad performance
- To increase ad spend
- To generate product reviews
Which stage of the customer shopping journey would an advertiser look at Subscribe & Save metrics?
- Consideration
- Loyalty
- Awareness
Which of the following describes an enterprise type of advertiser?
- An Amazon Ads seller of pet supply product
- A marketing freelancer offering campaign management services
- A global beverage company who advertises with Amazon Ads
Iris is a large corporate retailer who sells disposable cameras. What type of advertiser would Iris be considered?
- Small and medium-sized business
- Partner
- Enterprise
Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
- Amazon Music
- Amazon Prime Video
- Amazon Publisher Direct
Ad types like display ads, video ads, and audio ads are only available through Amazon owned and operated sites.
- True
- False
Which of the following solutions is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- Brand Stores
- Sponsored Brands
- Amazon Shopping Panel
Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.
- True
- False
Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.
- Sponsored Products
- Sponsored Display
- Sponsored Brands
Which ad type is suited for promoting a single product with a customizable message?
- Sponsored Products
- Sponsored TV
- Sponsored Brands
Overlap reports help advertisers to see overlap of audiences across their brand portfolio.
- True
- False
Mary is in charge of ad strategy at a hardware company. She wants to understand the time of day when her audience is most likely to purchase her brand’s products. Which insights would be useful for her to review to craft the advertising strategy?
- Timing insights
- Retail insights
- Demographic insights
What do lifestyle audiences help advertisers to do?
- Reach audiences that viewed specific product detail pages
- Reach audiences that recently viewed categories or sub-categories
- Reach audiences that demonstrate shopping interactions reflective of broad interests’ groups
_______ audiences are based on regularly demonstrated shopping interactions reflective of broad interest groups.
- Demographic
- In-market
- Lifestyle
Accent Athletics would like to run a campaign for “coffee lovers”. Which audience type can they use to reach their ideal audience?
- Demographic audience
- In-market audience
- Lifestyle audience
Which of the following audiences can be built from advertisers’ existing audiences, and leverage machine-learning algorithms to help reach new audiences with similar characteristics?
- Amazon audiences
- Lookalike audiences
- Demographic audiences
Which of the following features are provided in the cross-channel planner?
- A holistic view of insights across all marketing channels
- Audience sizes and insights to move customers along the shopping journey
- A space to manage and optimize all ads across all channels
______ refers to the knowledge, perception, and familiarity shoppers have of a brand.
- Drive traffic
- Brand reach
- Brand awareness
AMC is currently available for which of the following ad types?
- Device ads
- Sponsored ads
- Custom ads
Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?
- Amazon Brand Lift
- Amazon Marketing Cloud
- Amazon Attribution
Which of the following Amazon Ads solutions can showcase your brand and products in a multipage, immersive shopping experience?
- Amazon Live
- Twitch
- Brand Stores
Which of the following is a channel available for ad placement of Amazon Ads?
- Twitch
- Amazon Ads API
- Amazon DSP
Which ad type helps to drive brand discovery among customers searching for similar products in relevant shopping results?
- Sponsored Products
- Sponsored Brands
- Sponsored Display
______ is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.
- Prime Video
- Sponsored TV
- Sponsored Display
Li is the owner of a boutique marketing agency that manages Amazon Ads campaigns for creatives. What type of advertiser would Li be considered?
- Partner
- Enterprise
- Small and medium-sized business
Maria runs a business selling cellphone cases using Brand Stores. What type of advertiser is Maria?
- Small and medium-sized business
- Partner
- Enterprise
Li manages ad strategy at a pet supply company. He is interested in understanding the nature of his audience, such as the income or age range, on Amazon.com. Which insights would be most useful for him to review and craft the advertising strategy?
- Demographic insights
- Timing insights
- Purchase frequency insights
Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.
- True
- False
Accent Athletics is running an ad to shoppers who recently considered products in the “golf shoes” category. What type of audience is Accent Athletics using to reach these shoppers?
- In-market
- Demographic
- Lifestyle
Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
- Advertiser hashed audiences
- Past purchase audiences
- Audiences by keyword search
Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
- Lookalike audiences of previous microphones
- Audiences based on microphone purchases
- Lifestyle audiences: musical equipment
Where do Sponsored Brands ads primarily show up?
- Within Amazon.com shopping results
- On social media platforms
- In customers’ email inboxes
Which customer shopping journey stage is associated with boosting brand sales and growing business sales?
- Loyalty
- Awareness
- Conversion
Which of the following is a benefit of advertising with Amazon Ads?
- A customizable budget
- Gaining insights on your competition
- Access to exclusive vendors
A strategy to get the right shoppers to your store or website reflects the conversion stage of the customer shopping journey.
- True
- False
______ helps advertisers navigate a brand’s seller account and grow their business on Amazon.com with helpful tools and content, all from one convenient dashboard.
- Seller Central
- Amazon managed services
- Advertising console
The ______ allows advertisers to pass insights from other sources such as retail purchases, call centers, CRM, or mobile events.
- Conversions API transfer
- Customer Data Platform transfer
- Data Management Platform transfer
The ______ consolidates customer insights from various sources, providing a unified view of customers to create custom advertiser audiences.
- Conversions API transfer
- Customer Data Platform transfer
- Data Management Platform transfer
Which of the following is a benefit of Amazon Marketing Cloud (AMC)?
- Advertisers can import third party insights to compare products
- Advertisers can pull reports to measure campaigns across multiple ad products
- Advertisers can get reports with pre-aggregated metrics
______ help advertisers benchmark against industry norms or conduct side-by-side comparisons to other media investments.
- First-party measurement
- Third-party measurement
- Brand Metrics
Which of the following is a self-service tool to manage Amazon Ads campaigns across Amazon.com, mobile apps, and other affiliated sites?
- Advertising console
- Seller Central
- Amazon DSP
Taking action online to visit a product page or some other destination reflects which of the following advertising goals?
- Reaching more customers
- Building brand awareness
- Driving traffic
Kitchen Smart is looking to understand the incremental impact of their offline sales. Which of the following solutions should they use?
- Offline Sales Lift
- Location Visit Lift
- Brand Lift
During her recent campaign period, Sofía found that some audiences made their second or third purchase and decided to check the number of repeat purchases. Which goal is she measuring?
- Consideration goals
- Loyalty goals
- Awareness goals
_______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
- Custom
- Standard
- Advertiser
The ______ measurement solution is reported when campaigns are in-flight and refreshed on a daily basis, allowing for advertisers to make mid-flight optimizations.
- Amazon Attribution
- Omnichannel Metrics
- Amazon Brand Lift
Ana would like insight into how alternative marketing channels, like social, video, display, and email, impact shopping activity and sales performance on Amazon.com. Which Amazon Ads measurement solutions can she use?
- Omnichannel Metrics
- Amazon Brand Lift
- Amazon Attribution
______ is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics across pseudonymized signals, including Amazon Ads events as well as their own event tables.
- Amazon Brand Lift
- Amazon Marketing Cloud
- Amazon Attribution
Which of the following tools can an advertiser use to add custom AI-generated brand images to their Sponsored Brands campaign?
- Responsive eCommerce creatives (REC)
- Brand Innovation Lab
- Image generation
Kitchen Smart would like to create a video for a Sponsored Brands campaign that copies details and images from their current product detail page. Which tool or service can Kitchen Smart use to achieve this?
- Streaming TV studio
- Amazon Video Builder
- Brand Innovation Lab
Cloud Air wishes to incorporate customers who have taken frequent flights within the last year into their future Amazon Ads campaigns. Which insight and planning tool can help them achieve this?
- Media Planning
- Amazon Brand Lift
- Advertiser Audiences
Ana wants to increase purchases for her health food products by engaging audiences that have recently considered products in the vegan category. Which audience type should Ana use to achieve this?
- Advertiser audiences
- Overlapping audiences
- In-market audiences
Which of the following ad types would be used on IMDb?
- Sponsored Display
- Sponsored Products
- Sponsored TV
Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
- Requesting feedback through a post-purchase survey
- Featuring the customer in a social media testimonial
- Sending a personalized thank you email with a discount
When advertising, how do loyalty-based objectives differ from consideration-based objectives?
- Loyalty-based objectives help to reach new customers
- Loyalty-based objectives educate customers about the brand
- Loyalty-based objectives engages existing customers to become repeat buyers
Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
- Brand awareness
- Consideration
- Loyalty
Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
- Advertiser audiences
- Audience planning tool
- Amazon audiences
Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.
- False
- True
Metrics in the ______ stage help advertisers understand how their ads are driving customers to find out more information about their product.
- Consideration
- Loyalty
- Awareness
You have used Sponsored Brands to reach millions of customers to tell your brand story and differentiate your product. Which goals have you reached successfully?
- Consideration goals
- Awareness goals
- Loyalty goals
Which of the following advertising solutions compares brand-specific insights with existing market research?
- Audience insights
- Amazon Brand Lift
- Amazon Attribution
Amazon DSP is a secure, privacy-safe, and cloud-based clean room solution, in which advertisers can easily perform analytics and build audiences across pseudonymized signals, including Amazon Ads signals as well as their own inputs.
- True
- False
Amazon Ads campaigns can be delivered across formats, websites and devices where customers spend their time using Amazon DSP.
- True
- False
_______ is a tool that allows you to auto generate customizable assets to feature a tailored background, logo, headline, or other copy.
- Image generation
- Brand Innovation Lab
- Responsive eCommerce creatives (REC)
A music store wants to understand the percentage of repeat customers to run a customized campaign. Which insight would be most useful to review to build a strategy around?
- Purchase frequency insights
- Demographic insights
- Timing insights
Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?
- Video ads
- Audio ads
- Sponsored ads
_______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
- Amazon Brand Lift
- Amazon Attribution
- Omnichannel Metrics
Which of the following describes overlap reports?
- Reports that help advertisers to understand how non-ad attributed metrics impact the flywheel of their advertising campaign
- Reports that help advertisers to see other audiences that their primary audience is also a part of
- Reports that help advertisers to understand the time of day that their audience engages with their advertisements
Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
- Awareness
- Conversion
- Consideration
Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia’s campaign should be aligned with an awareness objective.
- True
- False
A potential customer comes across a video of her favorite influencer using an organic skincare brand. She clicks the ad to learn more, explore the brand’s website and signs up for their newsletter. What customer shopping journey stage does this scenario describe?
- Consideration
- Loyalty
- Conversion
Which of the following examples would be an outcome of a loyalty-based advertising goal?
- A customer returning to buy more items
- A customer using a discount code
- A customer visiting the company website
The ______ stage of the customer shopping journey involves a customer taking action towards a purchase.
- Awareness
- Loyalty
- Conversion
What insights can advertisers gain from utilizing planning solutions and tools?
- Customer preferences and behaviors
- Supply chain management data
- Competitor audience size
A metric recommended for measuring loyalty goals is:
- Repeat purchases
- Video completions
- Add to cart
Amazon Publisher Direct is a channel available for ad placement on Amazon Ads.
- True
- False
Which of the following ad types would be used in Whole Foods?
- Display ads
- Video ads
- Audio ads
How do Amazon Ads measurement solutions help advertisers?
- By increasing purchases and reviews
- By providing insights into ad effectiveness
- By calculating shipping costs
Which of the following is a brand shopping experience channel available for ad placement?
- Twitch
- Brand Stores
- Amazon Prime Video
______ metrics show the number of customers exposed to the ad, as well as the total number of exposures.
- Viewability
- Reach and frequency
- New-to-brand
Which of the following is an Amazon Ads technology advertising tool?
- Amazon DSP
- Amazon Kindle
- Omnichannel Metrics
Amazon Ads is available exclusively to advertisers in industries that involve retail sales.
- True
- False
Kitchen Smart wants to understand how their Amazon Ads campaigns impacts traffic on their website. Which measurement solution can they use to gain this insight?
- Brand Lift
- Site Visitation
- Location Visit Lift
The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.
- True
- False
Which third-party measurement solutions can estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics?
- Mobile Measurement Partners (MMPs)
- Offline Sales Lift
- Marketing Mix Models (MMM)
The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.
- False
- True
Which of the following describes the customers most likely to encounter Sponsored Display ads?
- Customers leaving product reviews on listings in the Amazon store
- Customers shopping at store locations
- Customers who have abandoned their shopping carts
Amazon Ads offers media planning tools to help strategize with cross-channel planning solutions.
- False
- True
Which of the following is a measurement and analytics advertising solution?
- Brand Innovation Lab
- Amazon Attribution
- Amazon DSP
- Sponsored Products
- Sponsored Brands
- Sponsored Display
- Audiences from product detail page views
- Audiences from purchases
- Audiences from keyword searches
- Advertisements that are displayed on external websites
- Product listings that appear in the Amazon store and select premium apps and websites
- Promotional emails that are sent to Amazon Prime members
- Consideration
- Loyalty
- Awareness
- Lawanda wants to expand the reach of her brand’s campaign beyond what is achievable through Amazon’s websites and apps. Which inventory should she leverage?
- Which of the following best describes a campaign with a consideration goal?
- Miguel knows that the majority of e-commerce customers do not purchase after viewing a product for the first time. He wants to reengage those that have viewed his brand’s products. Which Amazon audience should Miguel leverage?
- Where can display ads be placed?
- Rhonda is an advertiser at a consumer packaged goods company that sells laundry detergent. She is looking to reengage her existing audiences to encourage repeat purchases on Amazon. Which audience(s) would best help Rhonda achieve this goal? (Select 2)
- Sports Lab is running Amazon ads on FireTV. Which inventory are they leveraging?
- Why do advertisers look at detail page views?
- True or false? Amazon Advertising offers solutions for businesses of every size and at any stage.
- Johan is an advertiser at a consumer electronics brand. He wants to understand the impact of his advertising by comparing changes from 30 days before the campaign to 30 days after. Which of the following would help him understand this?
- Myung-dae is an advertiser at a hair care brand. He wants to understand the percentage of first time versus repeat buyers of his brand’s products. Which insight would be best for Myung-dae to review?
- Which of the following is a true statement about retail insights?
- Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive awareness?
- Tiny Feet has their own website. They want to reach their website’s audience with an Amazon campaign. From which source should they transfer their audience?
- What are Subscribe & Save metrics best used for?
- Which of the following best describes advertiser audiences?
- Bai Xue is an advertiser at a basketball manufacturer. She wants to reach an audience that searched for terms relevant to her brand and products. Which Amazon audience could help her reach these shoppers?
- Darius is an advertiser at an office supply company. He wants to reach shoppers that recently viewed detail pages of other products similar to his brand’s offerings. Which audience would you recommend for Darius to leverage in this campaign?
- Hokulani is an advertiser at a designer pottery brand. She recently ran a campaign where her primary goal was to drive purchase for her brand’s clearance on last season’s wooden planters. Which metric would be the best indicator of this campaign’s success in helping drive purchase?
- Which Amazon audience can be used to reach shoppers who recently viewed or purchased items in a specific category or sub-category?
- Which of the following best describes a campaign with a purchase goal?
- True or false? An advertiser who sells products on Amazon could access insights that report on total retail activity for all of their products.
- Charlie wants to generate long-term, new demand for their brand by reaching those who are not currently engaging with the category. What stage of the customer journey should Charlie focus on?
- Janka is an advertiser at a party supply brand. She wants to understand areas such as income range, age range, and marital status of her brand’s shoppers. which insight would be best for Janka to review?
- Which of the following best describes the value of brand halo metrics?
- Advertisers can connect with _______ to drive purchases for their products by engaging audiences that have recently considered products in a given category.
- Brighton is an advertiser selling holiday cookies on Amazon. He wants to reach shoppers who recently viewed or purchased products in the “bakery and dessert gifts” sub-category. Which audience solution will Brighton rely on to achieve this?
- True or false? The only way for advertisers to reach their existing audience in Amazon campaigns is by leveraging an Amazon pixel.
- Tiny Feet has a direct relationship with their audience that signed up for their monthly newsletter. They want to reach this audience with an Amazon campaign promoting a new shoe. Which audience solution should they leverage?
- Ujarak is an advertiser at a magazine company. He wants to reach shoppers who visited the subscription sign-up page, but did not complete their signups. Which type of audience could he use to best reach this audience?
- Ojistah wants to develop a strategy for her brand on Amazon. Which of the following audience solutions would best help her understand how customers currently view and purchase the brand’s products on Amazon?
- Maya’s brand sells products on their own website and wants to reach similar shoppers on Amazon. Which type of audience should Maya select?
- Cora wants to run ads in the Amazon DSP that integrate Amazon customer reviews. Which creative type should she choose?
- Yvonne’s business sells hiking equipment on Amazon. She wants to use Amazon Advertising to reengage customers who have previously visited her website. Which audience solution will Yvonne rely on to achieve this?
- Anita is running Amazon ads with placements on and off Amazon. Which of the following ad types could Anita be using? (Select 2)
- Wilfredo works for an advertising agency and is interested in leveraging Amazon Advertising to reach his audience in an unconventional way. Which solution would be appropriate for this goal?
- True or false? Third-party served ads in Amazon DSP can be used on third-party desktop and mobile sites, third-party apps, third-party video, and Amazon O&O.
- True or false? In-stream video ads do not appear within video content and typically use space reserved for a display ad on a website or app.
- Penny has uploaded an MPEG-4 file in the Amazon DSP to use for her creative. Which of the following creative types is she employing?
- Devin is tasked with a long-term goal of building his brand’s customer base. Which of these ad types can help build brand awareness by featuring a custom headline, logo, and set of products?
- Jasmine wants to understand the impact a campaign had on the perception of her brand. Which of the following should she consult?
- Cristobal is an advertiser at a cold medicine brand. He wants to understand the time of day that shoppers purchase from his brand. Which insight would be best for Cristobal to review?
- A manufacturer of chewing gum recently launched a new spearmint flavor. They’re looking to promote this new flavor to audiences that do not know about their product. Which of the following audiences should they select? (Select 2)
- Atlas is an advertiser at a book publisher. He wants to use display advertising to reach shoppers that recently viewed products in the non-fiction category. Which of the following audiences would be best at helping Atlas drive consideration of books in this category?
- Which inventory is available for Sponsored Products and Sponsored Brands campaigns?
- Which audience solution allows advertisers to reach shoppers that previously visited certain product detail pages on Amazon?
- Tandra is setting up a campaign to drive awareness of her brand’s new booklight. She wants to reach the community of readers on Goodreads. Considering only this information, where should her ads be placed?
- Zoya is an advertiser at a furniture company. She recently ran a campaign where she promoted the brand’s new line of luxury armchairs. She wants to understand how this campaign impacted sales across her brand’s other product lines that were not advertised in this campaign. Which metrics should Zoya look at to understand this?
- Cliff is an advertiser at a luxury bedding company and wants to reach shoppers that recently shopped for related products. Which of the following audiences should he select? (Select 2)
- Which of the following audiences might help Red Eye Coffee, a brand that sells canned coffees, increase consideration for their products? (Select 2)
- Minoru is an advertiser at a consumer packaged goods company. He recently ran a campaign where his primary goal was to drive loyalty for his brand’s lavender scented laundry detergent. Which metric would be the best indicator of this campaign’s success in helping drive loyalty?
- Tamiko is an advertiser at a bowling supply company running a display campaign. She wants to learn more about audiences that share similar attributes to the audiences she is currently reaching through her campaign. What should Tamiko consult to learn more about this?
- HouseWarez is running a campaign to remarket to existing brand customers for cross-selling purposes. What stage of the customer journey is HouseWarez focusing on?
- Which of the following ad types are located within shopping results and promote individual products?
- What value do overlap reports provide advertisers?
- Qismat is an advertiser at a bedding company. He wants to reach shoppers who purchased his brand’s mattress so that he can promote bedding and pillows. Which audience would be best for helping him achieve this goal?
- Onisim wants to use display advertising to reengage shoppers that viewed their product detail page, but did not purchase. Which audience would be best for helping Onisim achieve this goal?
- Which of the following metrics would be the strongest indicator of a campaign’s ability to help drive consideration?
- Which of the following is the Amazon DSP creative type that automatically optimizes based on a selected optimization goal?
- Which of the following are considered advertiser audiences? (Select 2)
- Dreyfus is an advertiser looking to drive purchase for his brand’s products. Which metrics would be best for evaluating his campaign’s purchase goals? (Select 2)
- Terry wants to communicate his brand’s value through storytelling. Which Amazon DSP creative type is most appropriate for this goal?
- Ha Yoon is an advertiser at a cold brew coffee manufacturer. Which audience would be best for her to use to reach these shoppers on Amazon that her brand already has a direct relationship with off Amazon?
- Which measurement solution allows advertisers to understand overall shopping activity on Amazon before, during, and after advertising campaigns?
- A car insurance company recently ran an awareness campaign on Amazon promoting a new insurance bundle. The company does not sell on Amazon. Which of the following insights could be available to them? (Select 3)
- Advertisers can connect with — to drive purchases for their products by engaging audiences that have recently considered products in a given category.
- Sponsored ads are managed on which of the following self-service tools?
- Overlapping audiences enables advertisers to learn more about audiences on Amazon.com and discover new audiences that share common insights with a selected audience.
- Kitchen Smart is looking to understand the incremental impact of their offline sales. Which of the following solutions should they use?
- Which third-party measurement solutions can estimate the impact of various marketing tactics on sales and then forecast the impact of future sets of tactics?
- Which of the following brand shopping experiences are used to inspire, inform, and entertain customers with real-time brand interaction within produced shows?
- Which of the following tools can an advertiser use to create a custom audience from people who recently visited their website homepage?
- Which of the following is a self-service tool to manage Amazon Ads campaigns across Amazon.com, mobile apps, and other affiliated sites?
- _______ is a tool that uses generative models and an advertiser’s product information to create unique brand-themed product images in seconds.
- Li would like to create a video asset for his recent campaign. He wants to augment his brand’s existing video assets and feature brand elements like ratings and product details. Which of the following tools can he use?
- Utilizing audience planning solutions to analyze customer demographics and behaviors can help an advertiser create campaigns that will connect with their ideal audience.
- ______ is an opt-in, invitation-only program where participants can earn monthly rewards by sharing receipts from purchases made outside of Amazon.com, completing short surveys, and enabling ad verification for ads they see.
- Video ads and display ads can be delivered through which of the following gaming and live streaming service marketing channels?
- Which of the following solutions is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- ______ is an audience planning tool that allows you to incorporate your own audiences into your Amazon Ads campaigns by onboarding directly into Amazon DSP.
- Li manages ad strategy at a pet supply company. He is interested in understanding the nature of his audience, such as the income or age range, on Amazon.com. Which insights would be most useful for him to review and craft the advertising strategy?
- The cross-channel planner can help advertisers manage budget allocation and test their audience reach hypothesis to confirm or change their initial beliefs based on new insights.
- Which ad type is suited for promoting a single product with a customizable message?
- Which of the following ad types help brands connect with viewers on streaming services like Freevee and Twitch?
- Advertisers with a product or brand to promote can buy custom solutions, whether or not they sell products in the Amazon store.
- Which of the following describes overlap reports?
- Which of the following advertising solutions compares brand-specific insights with existing market research?
- Which of the following is a pre-built standard audience type available with Amazon Ads?
- Which of the following campaign actions describes an advertiser with a conversion business goal?
- Why do advertisers set loyalty goals?
- What is the primary objective of awareness goals in ad campaigns?
- ______ is a free way for brands to feature their product portfolio and tell their brand story to educate and build long-term relationships with shoppers.
- Wang wants to run a campaign featuring video ads to audiences who enjoy gaming and live streaming service. Which ad channel should she use?
- Which of the following measurement solutions should advertisers running awareness and consideration campaigns with Amazon Ads use to obtain performance insights and inform actions?
- Accent Athletics recently launched a campaign and would like to measure the impact of ad tactics on shopping activities across retail outlets, while their campaign is still mid-flight. Which measurement solution should they use?
- Amazon Ads metrics are unable to measure attributed ad impact wherever customers spend their time, such as on the advertiser’s website or through a measurement partner.
- Campaign reporting insights reported on Amazon Ads include both industry standard metrics and Amazon.com proprietary metrics.
- ______ is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.
- _______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
- Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
- _______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
- Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
- Accent Athletics is running an ad to shoppers who recently considered products in the “golf shoes” category. What type of audience is Accent Athletics using to reach these shoppers?
- Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia’s campaign should be aligned with an awareness objective.
- Iris, a disposable camera company, recently used social media campaigns to drive traffic to their Brand Store. Which stage of the customer shopping journey is most impacted by using this strategy?
- Imagine a customer has just discovered your brand, explored products, and made a purchase. What would be the appropriate action to nurture loyalty in this scenario?
- Metrics such as the number of impressions served, how many unique customers were reached, and the click-through rate are related to which stage of the customer shopping journey?
- The recommended metrics for analyzing building awareness are: impressions, viewable impressions, unique reach and frequency, and brand search.
- Which of the following is a brand shopping experience channel available for ad placement?
- Ana wants to run a campaign to audio publishers around the world. Which ad channel should she use?
- What insights can advertisers gain from utilizing planning solutions and tools?
- Which of the following describes an enterprise type of advertiser?
- What is the primary purpose of advertisers leveraging planning solutions and tools in their ad campaigns?
- What distinguishes Sponsored Brands ads from Sponsored Products ads?
- Which of the following describes a partner type of advertiser?
- Amazon Ads offers in-house creative services that cover creative strategy, creative optimization and editing, and net-new creative production.
Practise assesment:
Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
Paulo is an advertiser whose company recently released a new mic stand that is designed to hold microphones that the company manufactures. He wants to focus this campaign on past microphone purchasers. Which audience combination would you recommend Paulo use to reach relevant audiences for his campaign?
- Audiences based on microphone purchases
- Lookalike audiences of previous microphones
- Lifestyle audiences: musical equipment
Explanation:
- Audiences based on microphone purchases:
- This audience segment consists of users who have previously purchased microphones from Paulo’s company or similar products.
- Targeting this audience allows Paulo to reach individuals who have already shown interest in microphones, indicating a higher likelihood of interest in related accessories such as mic stands.
- By leveraging this audience segment, Paulo can effectively target users who are more likely to be interested in his new mic stand product based on their past purchase behavior.
Other Options Explained:
- Lookalike audiences of previous microphones: Lookalike audiences are created based on similarities to an existing audience, such as past microphone purchasers. While lookalike audiences can be effective for expanding reach to new users similar to past purchasers, targeting directly based on past purchases may be more precise for this campaign.
- Lifestyle audiences: musical equipment: This audience segment targets users based on broader interests and behaviors related to musical equipment. While it may include individuals interested in music and related products, it does not specifically target past microphone purchasers.
Therefore, to effectively reach relevant audiences for his campaign promoting the new mic stand, Paulo should use Audiences based on microphone purchases to target users who have previously purchased microphones from his company or similar products.
_______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
_______ audiences are pre-built audiences based on composition, shopping interactions, and preferences that indicate potential interest in your products or services.
- Custom
- Standard
- Advertiser
Explanation:
- Standard Audiences:
- Standard audiences are predefined audience segments created by platforms like Amazon based on user behaviors, preferences, and shopping interactions.
- These audiences are designed to target users who exhibit specific characteristics or interests relevant to your products or services.
- Examples of standard audiences may include demographic segments, behavioral segments (like frequent online shoppers), or interest-based segments (such as technology enthusiasts).
- Standard audiences provide advertisers with a convenient way to target potential customers who are likely to be interested in their offerings based on their online activities and behaviors.
Other Options Explained:
- Custom Audiences: These are audience segments created by advertisers using their own first-party data or through specific criteria set by the advertiser. Custom audiences allow for more tailored targeting based on specific business objectives or customer attributes.
- Advertiser Audiences: This term is not typically used to refer to predefined audience segments. It may refer to custom audience lists created by advertisers themselves.
Therefore, for targeting audiences based on their composition, shopping interactions, and preferences indicating potential interest in products or services, Standard audiences are the appropriate pre-built audience segments provided by platforms like Amazon.
Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
Maria is an advertiser at a computer hardware company. Her company recently began selling their products on Amazon.com, and wants to reach shoppers with similar attributes to those that her brand has a direct relationship with. Which type of audience should Maria leverage in her next campaign?
- Past purchase audiences
- Audiences by keyword search
- Advertiser hashed audiences
Explanation:
- Past Purchase Audiences:
- Past purchase audiences are created based on Amazon’s data about customers who have previously purchased products similar to those offered by Maria’s computer hardware company.
- These audiences allow advertisers to target shoppers who have demonstrated an interest in or affinity for similar products in the past.
- Leveraging past purchase audiences helps Maria reach potential customers who are more likely to be interested in her products based on their previous purchase behavior on Amazon.
- This targeting strategy can be effective in driving conversions and maximizing the return on ad spend (ROAS) by focusing on a relevant audience segment.
Other Options Explained:
- Audiences by Keyword Search: This option refers to targeting audiences based on specific keywords that shoppers have searched for on Amazon. While keyword targeting is important for reaching users actively searching for related products, it may not necessarily target customers who have already demonstrated a direct relationship with the brand.
- Advertiser Hashed Audiences: These are custom audience lists created by advertisers using hashed customer data, typically for retargeting or CRM purposes. They do not specifically leverage Amazon’s data on past purchase behavior.
Therefore, to effectively reach shoppers with similar attributes to those who have a direct relationship with her brand, Maria should utilize Past purchase audiences in her next campaign on Amazon.com.
_______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
_______ is a measurement and analytics solution that provides a way for advertisers to measure the aggregated, total impact of their ad tactics on shopping activities on Amazon.com or third-party websites, while campaigns are still mid-flight.
- Omnichannel Metrics
- Amazon Attribution
- Amazon Brand Lift
Explanation:
- Amazon Attribution:
- Amazon Attribution allows advertisers to measure and analyze the effectiveness of their advertising campaigns across different channels and touchpoints.
- It provides insights into how various marketing tactics (such as display ads, search ads, video ads, etc.) contribute to consumer behavior and shopping activities on Amazon.com and third-party websites.
- Advertisers can track metrics such as clicks, conversions, and sales to understand the impact of their ad campaigns in real-time or near-real-time, while the campaigns are still running.
- This solution helps advertisers optimize their ad spend and strategies based on performance insights gathered during the campaign period.
Other Options Explained:
- Omnichannel Metrics: This refers to measurement solutions that track consumer behavior and shopping activities across multiple channels and touchpoints, including both online and offline. It provides a broader view of campaign impact beyond Amazon-specific metrics.
- Amazon Brand Lift: This is a measurement solution focused on measuring brand metrics like awareness and consideration resulting from Amazon Ads campaigns. It does not specifically track shopping activities across Amazon.com or third-party websites.
Therefore, for measuring the aggregated, total impact of ad tactics on shopping activities on Amazon.com or third-party websites mid-flight, Amazon Attribution is the appropriate measurement and analytics solution.
______ is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.
______ is a self-service advertising solution designed for brands of any size to reach and inspire audiences where they watch content.
- Prime Video
- Sponsored TV
- Sponsored Display
Explanation:
- Sponsored Display:
- Sponsored Display is an advertising solution offered by Amazon that allows brands to reach audiences both on and off Amazon’s websites.
- It enables advertisers to display ads to relevant audiences based on their shopping interests and behaviors.
- Sponsored Display ads can appear on various placements, including product detail pages, customer reviews, and off-Amazon sites through the Amazon DSP (Demand-Side Platform).
- This solution is suitable for brands looking to promote their products and engage with audiences in diverse content consumption environments.
Other Options Explained:
- Prime Video: This is Amazon’s video streaming service for premium entertainment content and original programming, not an advertising solution.
- Sponsored TV: This option does not exist as a standard advertising solution provided by Amazon.
Therefore, for reaching and inspiring audiences where they watch content, Sponsored Display is the correct self-service advertising solution designed for brands of any size.