Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
- Audience planning tool
- Amazon audiences
- Advertiser audiences
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Amazon Ads Foundations Certification Answers
The Amazon Advertising foundations Certification validates an individual's general knowledge of Amazon Advertising solutions, with emphasis on display advertising. Topics include an introduction to Amazon Advertising, understanding audience solutions for display advertising, measuring display advertising campaigns, and reaching audiences across the customer journey.
This assessment is comprised of 50 questions which cover the foundations of Amazon Advertising.
URL: https://learningconsole.amazonadvertising.com/student/path/1540-amazon-advertising-foundations-certification
All answers to pass this certification are only in our .PDF file, you can buy and download here:
Practise assesment:
Jane has written three best seller books and recently launched a campaign for her next book using Sponsored Products. What type of advertiser is Jane considered?
______ is a device where customers can browse, buy, download, and read e-books, newspapers, and magazines.
What is the main focus of purchase or conversion advertising goals?
Mateo sells sports equipment on Amazon.com and would like to create a series of customized videos as a part of his brand awareness campaign. Which creative self-service tool can he use to create these videos?
Which custom audience tool can be used to create new audiences using traffic from the advertisers' website?
Which of the following is a pre-built, standard audience type available with Amazon Ads?
Which of the following solutions provides a report featuring annual and quarterly views of audience sizing across the customer journey?
Li wishes to drive consideration amongst shoppers who have recently browsed for products in the air sports category. Which audience type would best help Li achieve this goal?
Accent Athletics a global sports company, would like to promote a new launch of sports equipment products in their Amazon Brand Store. Which of the following ad types will help them to achieve this?
Which self-service Amazon Ads tool allows advertisers to create and manage video ads, device ads, and audio ads?
____ is an available Amazon Ads media channel that allows advertisers to deliver video and display ads through its gaming and live streaming service.
Accent Athletics would like to measure the impact of ad tactics on shopping activities across retail outlets, while campaigns are still mid-flight. Which of the following measurement solutions can they use to achieve this?
Accent Athletics wants a measurement solution that quantifies key shopping engagements at each stage of the shopping journey. Which of the following measurement solutions can they use to achieve this?
The add-to-cart metric provides insight into which stage of the customer marketing journey?
Which of the following is an example of an industry standard success metric available when using Amazon Ads?
Questions:
Which of the following ad types would be used in Whole Foods?
What do lifestyle audiences help advertisers to do?
Which of the following is an Amazon Ads technology advertising tool?
When advertising, how do loyalty-based objectives differ from consideration-based objectives?
Which of the following is a measurement and analytics advertising solution?
Sponsored Products ads are modified to be used through the Twitch channel.
Which of the following describes an advertiser strategy with a loyalty business goal?
What is the primary purpose of Amazon Ads measurement solutions?
Which of the following describes the customers most likely to encounter Sponsored Display ads?
Which of the following examples would be an outcome of a loyalty-based advertising goal?
What is the value proposition of the Site Visitation third-party measurement solution?
Where do Sponsored Brands ads primarily show up?
Overlap reports help advertisers to see overlap of audiences across their brand portfolio.
AMC is currently available for which of the following ad types?
Which third-party measurement solutions can identify purchase lifts not on Amazon.com?
Amazon Ads offers media planning tools to help strategize with cross-channel planning solutions.
Which of the following is a channel available for ad placement of Amazon Ads?
Amazon Publisher Direct is a channel available for ad placement on Amazon Ads.
Maria runs a business selling cellphone cases using Brand Stores. What type of advertiser is Maria?
Which of the following is a benefit of advertising with Amazon Ads?
What is the objective of ensuring that your brand is the first choice for customers?
Jane wants to run ads on Alexa in-home devices. What type of ads should Jane run?
What type of study measures relative impact of different sources of advertising over time?
______ refers to the knowledge, perception, and familiarity shoppers have of a brand.
Parents between the age of 30-35 is an example of which type of audience?
Which of the following ad types would be used on IMDb?
A metric recommended for measuring loyalty goals is:
By vmartinez
Which audience solution includes audiences based on active website visitors, customers who are part of a loyalty program, and sales leads generated in the past 30 days?
By vmartinez
Which of the following ad types are cost-per-click (CPC) ads that promote individual product listings in the Amazon store and select premium apps and websites.
By vmartinez
Audience insights is a report that provides non-ad-attributed metrics to help advertisers understand the halo effects from an advertising campaign.
By vmartinez
Which of the following Amazon Ads solutions can showcase your brand and products in a multipage, immersive shopping experience?
By vmartinez
Which of the following examples would be an outcome of a loyalty-based advertising goal?
By vmartinez
Martha, a campaign manager, seeks a measurement and analytics solution to track the collective impact of her ad tactics on shopping activities during her client’s recent product launch while campaigns are mid-flight. Which analytics solution is suitable for her needs?