Phuong wants to see details of which queries have been triggering the ads in a campaign that has been running for a few weeks. Which report should Phuong run?
- Billing Statement report
- Negative keyword conflict report
- Search Term report
- Share of Voice report
Explanation: The correct report that Phuong should run to see details of which queries have been triggering the ads in a campaign is the Search Term report. This report provides valuable insights into the specific search queries that users have entered before triggering Phuong’s ads to appear on the search engine results page (SERP). By analyzing the search terms report, Phuong can identify the keywords and phrases that are driving traffic to the campaign, allowing for better optimization of ad targeting, keyword selection, and negative keyword management. Additionally, the search term report enables Phuong to uncover new keyword opportunities, refine ad copy to better match user intent, and identify irrelevant or low-performing queries that may need to be added as negative keywords to improve campaign efficiency. Therefore, running the Search Term report is essential for Phuong to gain visibility into the performance and effectiveness of their campaign’s keyword targeting strategy and make data-driven decisions to optimize campaign performance in Microsoft Search Advertising.