What level or levels can ad targets be set?
- Keyword level
- Ad group level
- Account level
- Campaign level
Explanation: In Microsoft Search Advertising, ad targets can be set at multiple levels, including the Campaign level and the Ad group level. Ad targets determine where ads will be displayed within a campaign and help advertisers control the visibility and reach of their ads to specific audiences. At the Campaign level, advertisers can set broad targeting parameters that apply to all ad groups within the campaign, such as geographic location, language targeting, and device targeting preferences. This allows for consistent targeting across multiple ad groups within the same campaign. Additionally, ad targets can also be set at the Ad group level, providing advertisers with more granular control over targeting parameters for individual ad groups. Ad group-level targeting allows advertisers to tailor their ads more precisely to the audience or context of each ad group, optimizing ad relevance and performance. By leveraging ad targets at both the Campaign and Ad group levels, advertisers can effectively reach their target audience while maximizing the impact of their advertising campaigns in Microsoft Search Advertising. Therefore, the correct answer options are Campaign level and Ad group level.