Hitesh wants to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA). What type of reports should Hitesh run?
- Performance report
- Targeting Report
- Asset Report
- Advanced Insights report
Explanation: The correct type of report that Hitesh should run to see the number of impressions for each headline and description combination for his Responsive Search Ad (RSA) is the Asset report. In Microsoft Search Advertising, the Asset report provides comprehensive insights into the performance of individual assets within an ad, including headlines and descriptions for Responsive Search Ads. By running the Asset report, Hitesh can analyze the impressions generated by each headline and description combination, allowing him to identify which variations are resonating most with his target audience and driving the highest engagement. This level of granularity enables Hitesh to optimize his RSA by refining and prioritizing the top-performing headlines and descriptions, ultimately improving ad performance and maximizing the effectiveness of his advertising campaigns. Conversely, the Targeting report provides insights into audience targeting performance, the Advanced Insights report offers in-depth analytics on various campaign metrics, and the Performance report presents overall performance metrics for the ad campaign. Therefore, selecting the Asset report aligns with Hitesh’s objective of analyzing the impressions for each headline and description combination in his Responsive Search Ad in Microsoft Search Advertising.