Your content strategy should center on your audience seeing the right content at the right time – with the ultimate goal of achieving your social media objectives. Top of funnel (TOFU), middle of funnel (MOFU), bottom of funnel (BOFU) represent different content types that should be used to engage your audience based on where they are in the content funnel. What customer behaviours are defined by MOFU? Select the correct answer.
- Brand discovery
- Decision making and articulation
- Problem solving
- Evaluation and consideration