You may want to target your ad campaign to a specific type of device, such as desktop computers or mobile devices. To do this effectively, consider which devices your audience is more likely to convert on. For example, an ad targeting middle aged customers to make a hotel booking may be more effective on __________ because _________________.
- mobile devices; iPhones can store credit card details for fast access
- desktop computers; they’re more comfortable entering credit card details there
- desktop computers; research has shown that middle aged customers generally don’t have mobile data plans
- none of the options in this list
- mobile devices; middle aged customers tend to not use desktop computers during the week