For a connected TV (CTV) campaign within Display & Video 360, what report shows the total number of engaged users?
The Reach Overlap report
The Audience Composition report
The Floodlight report
The Inventory Availability report
Explanation: The Reach Overlap report uniquely provides insights on the overlap, indicating the count of unique users who have seen or interacted with ads across selected dimensions, such as Country and Advertiser. Additionally, this report facilitates understanding of both exclusive and duplicate reach, thus offering a detailed view of the engagement levels within your CTV campaign. It serves as an essential tool for measuring campaign impact and optimizing audience reach strategies.
Read more here: https://support.google.com/displayvideo/answer/2823503
Related question:
For a connected TV campaign within Display & Video 360, which report shows the total number of engaged users?
- The Audience Composition Report
- The Inventory Availability Report
- The Reach Report
- The Floodlight Report
Explanation: In a connected TV (CTV) campaign within Display & Video 360, the “Reach Overlap report” provides insights into the total number of engaged users. This report is essential for understanding the reach and engagement of a CTV campaign by revealing the overlap of audiences across different targeting strategies. It helps advertisers identify how many users have been exposed to the campaign through various targeting methods, allowing them to analyze the effectiveness of their audience targeting and optimize strategies for better engagement. By utilizing the Reach Overlap report, advertisers can make data-driven decisions to enhance the performance and impact of their CTV campaigns on engaged users.