Which of the following scopes would be set for a custom dimension reporting membership status for a customer rewards program?
- The User scope would be set.
- The Event scope would be set.
- The Session scope would be set.
- The Item scope would be set.
Explanation:
The User scope would be set because this scope is appropriate for tracking attributes or characteristics that are consistent across multiple sessions and interactions for a single user. In the case of reporting membership status for a customer rewards program, the user scope allows you to define and analyze the membership status over time, reflecting changes in the user’s status as they engage with the program. This ensures that the data collected is tied to individual users rather than specific events, sessions, or items, providing a clearer view of user loyalty and engagement with the rewards program.
User scope: Create user-scoped custom dimensions to identify static or slowly changing attributes of your users, such as “spender=true”, “profession=engineer”, or “favorite_team=Real Madrid”.
Read more here: https://support.google.com/analytics/answer/10075209
User or session-scoped custom dimensions will not be filtered even if the hit they were attached to is filtered. Their values will still be applied to all hits in the current session, as well as future sessions if the dimension has user scope.
Read more here: https://support.google.com/analytics/answer/2709828