You want to improve the visibility of your app on Google Play following best practices. Which of the following actions should you take to improve visibility?
- Use a generic title with common terms for which users often search in apps such as yours.
- Integrate subtle misspellings of general terms in your listing to improve search results.
- Be vigilant about the maintenance and improvement of your app through regular updates.
- Do not let users provide feedback because bad reviews can hurt your ranking.
or
- Offer promotional discounts periodically when sales slow down.
- Incentivize users to provide good feedback in the form of ratings and comments.
- Create a strong user experience through regular app updates.
- Use the maximum allotment of 1,000 characters in your app’s short description.
Explanation:
- User Experience and Search Rankings: Google Play’s search algorithm considers the overall user experience of your app, including factors like crashes, uninstalls, and negative reviews. Regular updates demonstrate your commitment to improving the app and addressing user concerns, which can positively impact your search ranking.
- Fresh Content and Features: Updates often introduce new features or content, which can make your app more appealing to users and increase its relevance for specific search queries.
- Bug Fixes and Performance: Regular updates allow you to fix bugs and improve performance, leading to a better user experience and potentially higher ratings and reviews.
The other options are not recommended:
- Generic Title with Common Terms: A unique and descriptive title that reflects your app’s core functionality is more effective for search visibility.
- Misspelled Keywords: Intentionally misspelling keywords is a black-hat SEO tactic that can negatively impact your app’s ranking and reputation.
- Preventing User Feedback: User feedback, even negative reviews, provides valuable insights for improvement. Addressing concerns and actively engaging with users can improve your app’s overall quality and perception.
The main chapter where these best practices are discussed is Chapter ”Create a Google Play Store listing”. The section on “Get discovered on Google Play search” emphasizes the importance of creating a comprehensive store listing, selecting quality graphic assets, localizing your listing, and, most importantly, creating a great user experience through regular updates and engagement with users.