Sophia runs a Brand Store that sells vintage apparel. She wants to launch a campaign that helps make her product and brand story more memorable. Sophia’s campaign should be aligned with an awareness objective.
- False
- True
Explanation:
Sophia’s campaign, aimed at making her product and brand story more memorable, aligns with an awareness objective. Awareness campaigns are designed to increase visibility, brand recall, and familiarity among potential customers. By highlighting her vintage apparel and telling her brand story through the campaign, Sophia aims to create a lasting impression on her target audience, ultimately enhancing brand awareness and recognition. Therefore, launching such a campaign would indeed be aligned with an awareness objective.