You perform an A/B test for an email in HubSpot. You set the parameters so 25% receive version A, 25% receive version B, and 50% receive the winning version. You have 1000 recipients in the send list. What happens?
- 250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 500 contacts receive the winning version.
- 500 contacts receive version A and 500 contacts receive version B.
- 1,000 contacts receive version A.
- 250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 1,000 contacts receive the winning version.
In this scenario:
- 250 contacts receive version A
- 250 contacts receive version B
- After the test time is finished, the winning version is sent to 50% of the remaining recipients. Since there are 500 recipients left, 50% of 500 is 250. So, 250 contacts receive the winning version.
So, the correct statement is:
250 contacts receive version A, 250 contacts receive version B, and, after the test time is finished, 250 contacts receive the winning version.