Which of the following are responsive display ad best practices? Select all that apply.
- Create unique and effective ad copy
- Upload the recommended number of assets
- Ensure the landing page keeps the customer experience cohesive
- Rotate in new display ads once a year
Explanation: Responsive display ad best practices include creating unique and effective ad copy to capture the audience’s attention. It’s essential to upload the recommended number of assets, including various images, headlines, logos, videos, and descriptions. This ensures that the ad can adapt and display in different formats across the Google Display Network. Additionally, it is crucial to ensure the landing page keeps the customer experience cohesive. This means that the messaging and design elements on the landing page should align with the content of the responsive display ad. A cohesive experience improves user engagement and increases the likelihood of conversions. While regularly updating ad creatives is advisable for freshness, the specific recommendation to rotate in new display ads once a year might depend on campaign performance and industry trends, but it’s generally a good practice to keep content current and relevant.