Which of the following are examples of earned social media? Select all that apply.
- Shares, retweets, and likes of a company’s post
- Blog posts about a company’s business
- Customer reviews and testimonials
- Internal customer referrals
Explanation: Earned social media encompasses various organic interactions and endorsements that are not directly paid for or controlled by the company. The examples of earned social media include shares, retweets, and likes of a company’s post, which indicate audience engagement and endorsement. Blog posts about a company’s business contribute to earned media when they are created independently by external parties, showcasing genuine interest or opinions. Additionally, customer reviews and testimonials, as well as internal customer referrals, fall under earned social media as they are the result of authentic experiences and recommendations. These forms of earned media are valuable as they reflect the organic resonance of a brand within its community, portraying a positive image and contributing to word-of-mouth marketing.