When crafting a narrative, digital marketers include compelling information about the data. They address what data insights mean, why they matter, and what can be done about them for stakeholders. What is the likely impact on stakeholders? Select all that apply.
- Stakeholders understand what actions can be taken from the data presented.
- Stakeholders remain engaged in the narrative.
- Stakeholders make connections between the data presented and the visualizations that represent the data.
- Stakeholders are unsure what action steps can be taken.
Explanation: Stakeholders understand what actions can be taken from the data presented: This is likely to be true. By addressing what can be done about the data insights, stakeholders gain clarity on actionable steps, fostering informed decision-making. Stakeholders remain engaged in the narrative: This is likely to be true. Crafting a narrative around data insights, including their meaning and significance, keeps stakeholders engaged, making the information more compelling and memorable. Stakeholders make connections between the data presented and the visualizations that represent the data: This is likely to be true. A well-crafted narrative often incorporates visualizations to support the data, helping stakeholders connect the narrative context with graphical representations for a more comprehensive understanding. Stakeholders are unsure what action steps can be taken: This is not likely to be true. When a narrative effectively addresses what can be done about the data, stakeholders are more likely to have a clear understanding of actionable steps.