What keyword practice does Google’s SEO quality guidelines recommend should be avoided?
- Keyword selection
- Using keyword tools
- Keyword research
- Keyword stuffing
Explanation: Google’s SEO quality guidelines strongly advise against keyword stuffing. This practice involves excessively and unnaturally loading a webpage with keywords in an attempt to manipulate search engine rankings. Keyword stuffing not only compromises the quality and readability of content but also violates Google’s guidelines by attempting to deceive search algorithms. Instead, the emphasis is placed on providing high-quality, relevant content that caters to user intent. Keyword stuffing can lead to penalties, causing a website to be ranked lower or even removed from search results. Adhering to Google’s recommendation against keyword stuffing ensures that content remains user-focused, improving the overall user experience and aligning with search engine guidelines for organic and ethical SEO practices.