What is social media marketing?
- The process of creating content for different social media platforms in order to drive engagement and promote a business or product.
- The practice of using digital tools that enable users to create and share content publicly.
- The act of familiarizing people with a particular business or product.
- The method of using marketing channels to deter potential customers away from the competition.
Explanation: Social media marketing is the process of creating content for different social media platforms to drive engagement and promote a business or product. This marketing strategy involves leveraging various social media channels, such as Facebook, Instagram, Twitter, and LinkedIn, to connect with a target audience, build brand awareness, and achieve marketing objectives. By crafting and sharing compelling content, businesses aim to foster community interaction, enhance their online presence, and ultimately drive customer interest and loyalty. Social media marketing utilizes the unique features of each platform to tailor content, engage with users, and create a dynamic online presence, making it a valuable and integral component of contemporary digital marketing strategies.