What do rich results display on search engine results pages (SERPs)?
- A special box that displays information about a search on the results page
- A map and listings of local businesses
- Additional product information showing search results, such as its review rating, price, and availability
- Videos at the top, middle, or bottom of the search results
Explanation: Rich results display additional product information on search engine results pages (SERPs), such as review ratings, price, and availability. These enhanced snippets provide users with more detailed and relevant information directly in the search results, offering a quick overview of the product without the need to click into a specific webpage. Rich results contribute to a more informative and visually appealing search experience, helping users make informed decisions before navigating to a particular site. This feature is part of search engines’ efforts to enhance the user experience by presenting diverse and valuable content directly on the results page, aligning with the user’s search intent more effectively.