Using the Google Search Console, where can a digital marketer find information about the site’s traffic according to its queries, pages, and countries?
- The coverage report
- The search traffic report
- The search performance report
- The search engine report
Explanation:
A digital marketer can find information about a site’s traffic according to its queries, pages, and countries in the “Search Performance Report” within the Google Search Console. This report provides comprehensive insights into how a website performs in Google Search. It includes data on the queries users used to find the site, the specific pages that appeared in search results, and the countries where the site is gaining visibility. Marketers can analyze key metrics such as clicks, impressions, click-through rate (CTR), and average position to assess the effectiveness of their SEO strategies and make informed decisions to optimize the site’s performance in search results. The Search Performance Report is a valuable tool for understanding user behavior and tailoring digital marketing efforts to enhance a website’s visibility and relevance.