To support the goal of growing its customer base by 30%, an electronics business will increase its lead generation by 35% over the next six months. To generate leads, they will highlight new product features with a 10% increase in ad budget. What type of goal is this?
- Business goal
- Product goal
- Marketing goal
- Customer service goal
Explanation:
The outlined plan to increase lead generation by 35%, highlight new product features with a 10% increase in the ad budget, all within the context of supporting the goal of growing the customer base by 30%, is indicative of a Marketing goal. This goal specifically pertains to the marketing efforts aimed at expanding the customer base, aligning with the broader business objective. It involves strategic decisions related to lead generation and advertising expenditure, illustrating a focused and measurable plan within the marketing domain. While it contributes to the overall business goal of customer growth, the specific actions and targets outlined make it distinctly a marketing-oriented objective.