Imagine a digital marketer is preparing a data story to share with stakeholders. The story has three components: what its insights mean, why they matter to the audience, and what the audience can do about them. What aspect of data storytelling does this describe?
- Visualizations
- Brand marketing
- Narrative context
- Key performance indicators
Explanation:
Narrative context is the correct aspect of data storytelling in this scenario. Narrative context in data storytelling involves presenting insights in a structured narrative that includes three key components: explaining what the insights mean, highlighting why they matter to the audience, and suggesting actionable steps that the audience can take based on the data. It goes beyond visualizations or key performance indicators by providing a cohesive and compelling story that contextualizes the data, making it more understandable and actionable for stakeholders. Unlike brand marketing, which focuses on promoting a brand, narrative context within data storytelling is specifically about crafting a meaningful and relevant story around the data insights to engage and inform the audience.