Fill in the blank: The average customer encounters _____ on their purchase journey, and the path isn’t always straightforward.
- six touchpoints
- few options
- no distractions
- one touchpoint
Explanation:
The average customer encounters six touchpoints on their purchase journey, and the path isn’t always straightforward. This statement highlights the complexity of the customer’s journey, emphasizing that, on average, individuals engage with multiple touchpoints before making a purchase decision. Unlike the options suggesting fewer touchpoints or a singular touchpoint, the mention of six touchpoints acknowledges the varied interactions customers have with a brand or product throughout their decision-making process. The statement also recognizes that the customer’s journey is not a linear or direct route, often involving diverse interactions and influences along the way.