Fill in the blank: Strategies support the plan to achieve the marketing goal and tend to be general ideas. _____ are actions taken to make the plan happen.
- Methods
- Techniques
- Tactics
- Schemes
Explanation:
Tactics are actions taken to make the plan happen. While strategies provide the overarching direction and general ideas to achieve a marketing goal, tactics involve the specific steps and activities implemented to execute the strategy. Tactics are the hands-on, practical measures that organizations employ to bring their strategic plans to life. In contrast to methods, techniques, or schemes, tactics are the concrete and actionable elements of a marketing plan, focusing on the practical execution of broader strategic concepts.