Fill in the blank: _____ is a collection of facts or information.
- KPIs
- Reporting
- Social media
- Data
Explanation:
Data is a collection of facts or information. This term encompasses raw and unprocessed facts, figures, or details that can be analyzed, interpreted, and used to derive meaningful insights. In various contexts, data can refer to numerical values, textual information, or any set of details that contribute to a better understanding of a particular subject. Unlike the other options, which are specific concepts or tools related to information and measurement (KPIs, Reporting, Social media), the blank is appropriately filled with “Data” to denote the fundamental foundation of information in its most basic and unprocessed form.