Consider the following scenario: A company is trying to determine when their audience is most likely to engage with their content, as well as how often the company should post. Which core pillar of social media marketing is this company working on?
- Planning and publishing
- Listening and reporting
- Analyzing and strategizing
- Timing and engaging
Explanation:
The company is working on the core pillar of “Planning and publishing” in social media marketing. This pillar involves strategic planning of when and how often to publish content to maximize audience engagement. By determining the optimal times for their audience to interact with content and establishing a consistent posting schedule, the company aims to enhance the visibility and impact of their social media efforts. Planning and publishing also encompass content strategy, ensuring that the material shared aligns with the brand’s goals and resonates with the target audience. This pillar is crucial for maintaining a cohesive online presence, fostering audience engagement, and ultimately achieving the desired outcomes from social media marketing efforts.